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This cough and cold season, Ricola ran shoppable influencer marketing campaigns across Instagram, TikTok and Snapchat to better attract and reach younger generations of customers.

Any new regulations can potentially throw a wrench into your operations. Prepare for what’s to come with this breakdown of what these laws are and their effects on marketing strategy. 

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pixel Problems Calls to ban TikTok in the US or compel it to sell the platform to a non-Chinese owner have placed TikTok’s data collection practices under increased scrutiny. One ancillary result is government agencies taking a crash course on tracking pixels. An […]

Generative AI isn’t just for creating unsettling art, chatting with robots or, uh, attempting to break up marriages. Adobe has plans to weave generative AI tools into its real-time customer data platform.

This year, Nielsen plans to start filtering big data into its TV currency – including ACR.

Spotify is all about audio, obviously. But video advertising is a strategic priority for the audio streaming service. Emma Vaughn, Spotify’s senior director of advertising business development and partnerships, explains why.

If programmatic ad tech was a canary in the coal mine for how data privacy would affect the online advertising industry, then some of the canaries have escaped and are creating businesses to help coal mine operators do better.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Verified Love Triangle When Netflix jumped into ad sales, it promised to include ad verification through both DoubleVerify and Integral Ad Science. And so it came to pass. On Monday, DV and IAS both released their verification solutions for Netflix inventory. Considering […]

Warner Bros. Discovery decides to transact media with VideoAmp and Comscore currencies during its upfront this year.

In a world where people casually toss around the term “surveillance advertising” and Congress is pushing for a national privacy law, has the clock run out on self-regulation?

The alternative ID landscape is incredibly fragmented. So how are publishers – especially long-tail publishers that tend to be strapped for tech resources – supposed to pick the ID solutions that work best for them?

Publicis Groupe-owned Epsilon has been in the CRM business for 30 years, but the agency only launched a self-service digital CDP for enterprise clients late last month.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Creative Unproduction Ad agencies are among the early adopters of generative AI for work.  The big sell is the expense reduction when creative production and strategy is shifted at least in part to AI. Ideas, characters, background elements, colors and all sorts of […]

Now that short-form video giant YouTube is entering the TV measurement debacle, fresh debate is afoot.

From FLEDGE to SDA to MSPA, publishers are overwhelmed by new identity solutions and data privacy requirements. Plus: in-game advertising’s next level and understanding why smart TVs enabled with ACR tech could transform TV measurement.

Consumer expectations have changed, as have the best strategies for reaching them. Across social, search and display, many old tactics no longer fit the bill, writes Steve Wendling, VP of media at MMI.

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Social Ladder These days, fraudsters seem to prefer social media as their venue of choice. In 2021, Americans lost $800 million to social scams compared to $700 million in reported losses to phone scammers. Last year, phone fraudsters scammed people out of […]

The more the TV industry rallies around new video currencies, the more programmers and advertisers are zooming in on ACR as a must-have data set for measurement and targeting. But how does ACR work? And is it really privacy-safe?

Recurrent Ventures is ramping up its focus on programmatic direct and PMPs to make up for flagging open auction revenue. Marketers now have access to Recurrent’s 28 publisher brands through Audigent’s private marketplaces.

A legendary anecdote by Restoration Hardware CEO Gary Friedman recounts how, almost 10 years ago, Restoration’s marketing team pushed to double its budget because search ads were converting customers at unbelievably low costs. Friedman asked which of Restoration Hardware’s 3,200 keywords drove sales. “Restoration Hardware” was the top performer – followed by 21 common misspellings of […]

As our industry seeks better ways to understand the size of audiences across platforms, audience reach continues to dominate the conversation. But what gets lost in these debates is the need to measure ad effectiveness beyond eyeballs.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rage Against The Machines Last week, Meta quietly rolled out Advantage+ Shopping Campaigns, the black box ad engine it previously parceled out to some advertisers upon request. Advantage+, like Google’s Performance Max, puts creative, targeting and optimization controls fully in the hands of […]

Times are tough and tight for web publishers. But times are even tougher for small, independent newsletter writers. “These writers are out there producing interesting, niche content,” says Swapstack CEO Jacob Schonberger, “but they don’t have the time or the ability to find brands to sponsor them.”

In this episode, we’ll take a walk down memory lane with Zach Edwards, Human’s senior manager for threat insights to see what progress the online ad industry has made when it comes to basic privacy and security measures.

Privya, which came out of stealth mode in August, has an AI-powered scanner that analyzes a company’s software source code before it goes into production to check for data protection issues.

Before the industry embraces clean rooms, it’s critical to have clarity on their true strengths and a set of agreed-upon standards, writes Michael Barnaby, senior director of product management at Permutive.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. After A Fashion Criteo inked an exclusive deal with British online clothing retailer ASOS to be the ad tech pipes for its advertising business. “The ASOS vision is to become the go-to global destination for fashion-loving 20-somethings and we want to take brands […]

BuzzFeed hopes its investments in trendy tech like generative AI and short-form vertical video, with a bigger focus on commerce, will eventually pay dividends.

“You don’t have to know everything” as a DEI expert, said Femi Olu-Lafe, a 2022 Top Women honoree in the DEI Champions category. As Kinesso’s SVP of global culture and culture, Olu-Lafe stays curious and open to learning from others.