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BuzzFeed hopes its investments in trendy tech like generative AI and short-form vertical video, with a bigger focus on commerce, will eventually pay dividends.

“You don’t have to know everything” as a DEI expert, said Femi Olu-Lafe, a 2022 Top Women honoree in the DEI Champions category. As Kinesso’s SVP of global culture and culture, Olu-Lafe stays curious and open to learning from others.

As AppsFlyer’s anti-fraud evangelist, it’s Naumann’s job to educate clients and the industry in general on the threat of ad fraud and on potential solutions.

Enthusiasm about video games is surging, but marketing budgets have yet to catch up to the hype. Gaming ad spend is growing, but at a slower rate than other emerging channels.

Deal IDs are helping publishers package their audience data while providing advertisers the flexibility and transparency that they’ve desired for so long, writes Tony Mowad, VP of business development at Bombora.

Netflix explores building its own ad server. Also: Tech companies continue trying to influence the legal definition of privacy.

The idea of a digital twin is to create personas that function as amalgamations of how different people with similar preferences and online patterns think – or how they shop, to be specific. “None of your customers is unique,” Rayn co-founder and CEO Geenen said.

Tinuiti CMO Dalton Dorné started her career in China during an explosive growth period for the country and learned to thrive in rapidly changing environments.

So, I tried using AdChoices to opt out of seeing an ad. But the experience didn’t go very well, to say the least.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Fund At All After luring influencers with massive creator funds, social media companies are reverting back to an advertising revenue-share model to compensate creators. Meta will put its Reels Play bonus program for US Instagram users on hold, and Facebook is dropping […]

Retail media’s got a bit of a measurement problem, but incrementality could help fill in some of the gaps.

Temu is buying its way into the ecommerce business. Plus, reconciling philosophical views on data privacy with a reality that’s more ho-hum and bureaucratic.

NBCU’s Peacock has more experience running streaming ads compared with some of the competition. But it’s also got an ad frequency problem.

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bog Standard TV broadcasters still dispute the basics of how to count an ad impression. This week, a broadcaster-backed joint industry committee published a first pass at standards for video currency providers. Paramount, which is part of the JIC, released a template of […]

Paramount released an initial template for TV publishers and advertisers with guidance on how to use new video currencies.

Domain blocking, the industry’s go-to approach for demonetizing sites that host pirated content, is set up to fail.

I’m James Hercher, AdExchanger senior editor and your guide this week as we contemplate Temu, an empty shell of an ecommerce business that is propelled by paid media and … not much else.

Gamers’ affinity for ad-supported content presents a golden opportunity for brands

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Great Search TikTok has made waves because of its organic traction as a new kind of search engine. People use it to look for stores and restaurants nearby, where to travel, where to stay – you name it. But TikTok hasn’t effectively […]

There’s no such thing as “compliance by obscurity,” says Sheila Colclasure, who serves as global chief digital responsibility and public policy officer at Kinesso, the mar tech unit within IPG.

What’s the last ad you remember? Most people would be hard-pressed to answer that question. Genero, a creative and content production platform, is working with creative testing startup Memorable AI to figure out what makes some ads stickier than others.

Ad measurement is becoming more challenging due to signal loss. But there was never such a thing as perfect measurement, says Jen Faraci, chief data officer at Publicis-owned Digitas North America.

Why does accurate marketing measurement remain so elusive? Let’s evaluate some of the most commonly used tactics.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pass The DOJ Google faces a DOJ lawsuit that could compel the company to spin out its sell-side ad tech business. But the company isn’t overly concerned about this development, per a conversation between Marketing Brew and Google VP of Global Ads Dan […]

Roku defends its decision to start making its own smart TVs while TV manufacturers go toe-to-toe for market share.

On Tuesday, Criteo acquired Brandcrush, a small Australian ad startup that manages physical retail campaigns, including in-store signage, coupon circulars, free sampling and miscellaneous inventory that surrounds a grocery store.

Advertisers are turning to programmatic solutions that were purpose-built with SKAN’s methodology in mind to make sense of SKAN4’s attribution signals and optimize iOS ad campaigns.

Despite the IAB Tech Lab’s clear specifications, 33% of contextual SDA signals and 75% of user SDA signals fail to meet the necessary signal requirements.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Currents Of Currency In January, a group of US broadcasters formed a joint industry committee, fronted by OpenAP, to work on new video currency standards. On Monday, the JIC published its first guidelines. The “first pass” on these guidelines establishes a baseline between […]