Latest

The pandemic aftermath spurred major changes to Evite’s business model, including a pivot away from display ads in favor of affiliate and influencer marketing.

Data privacy law is becoming more technically complex, and enforcers are getting increasingly savvy about how online tracking technology works. That’s why being a privacy lawyer today means diving into the technical details, says Daniel Rosenzweig, a senior associate at Norton Rose Fulbright.

Video and CTV bring challenges and opportunities for notice and choice. And doubts persist about whether the industry can self-regulate on the issue.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Voyage Of Discovery Newspaper publisher Gannett is suing Google for alleged ad tech monopolization. Google, of course, disputes the charge. Dan Taylor, VP of Google Ads, tells The Wall Street Journal Google will “show the court how our advertising products benefit publishers […]

Paramount launches a clean room integration with Havas Media Group using LiveRamp’s data collaboration software. Because the software is cloud-based, it can plug into other related technology that clients may already be using.

AppsFlyer’s solution allows advertisers and DSPs to create custom first-party segments for reengagement campaigns without needing an SDK integration of their own.

Ibotta’s consumer-focused offering still makes up more than half of its business, according to CEO and founder Bryan Leach. But its performance marketing network is its future.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rain or Shine Magna nudged its global ad spend forecast downward in its latest report, released over the weekend, but you can save the drama for your llama. The slide only amounts to a 0.2% drop.  Magna expects that ad revenue will grow […]

According to the ANA, brands could save at least $20 billion a year by cutting out low-quality programmatic inventory on the open web.

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… Happy Juneteenth! This classic AdExchanger comic was originally published on July 22, 2022.

ID5 is integrating its ID graph into The Trade Desk’s Identity Alliance. And European publishers partnered with ID5 can apply EUID for logged-in traffic.

There isn’t going to be one single resolution to the measurement debate. The TV market will most likely end up with a hybrid model that includes everything from ACR and big data via smart TVs to, yes, much-maligned Nielsen-style panels.

Connected TV measurement is so messy that I was invited to perform a stand-up comedy set about it at the Cynopsis Measurement and Data conference in New York City.

Everyone is infusing their tech with generative AI, from startups to Salesforce to Google. Understand the throughlines of these product updates. Plus, the challenge of finding publisher playmates in the Privacy Sandbox.

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

AdExchanger’s daily news roundup will return on Tuesday, June 20, in observance of the Juneteenth holiday. As Seen On CTV Can agencies help fix retail media’s fragmentation problem? Publicis Groupe launched a retail media platform on Thursday to help clients plan and measure across large networks, Ad Age reports. The platform is built on Profitero, […]

Roku announced two new ad formats to help brands get in front of both ad-free viewers in addition to people streaming with ads. The new formats are interactive, and will be shoppable where applicable later this year.

If you scan the ad tech headlines, you’d assume artificial intelligence (AI) offers the solution to every challenge facing today’s brands and agencies. Even if marketers understand how the hype machine works, many are still willing to buy into the smoke and mirrors, especially when it comes to the power of AI to cure what ails them (e.g., the deprecation of third-party cookies and the loss of other previously relied-upon industry identifiers).

Martech holding company The Brandtech Group acquired Pencil, a generative AI platform for ads, on Thursday.

Criteo wants to be an advertiser’s one-stop shop for, well, shopping. On Tuesday, Criteo released a supply-side platform out of beta called Commerce Grid specifically for buyers and sellers of commerce media.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Split Decision The European Commission, the executive arm of the European Union, charged Google’s digital ad business with antitrust violations on Wednesday, CNBC reports. After a nearly two-year investigation, the commission found that Google’s end-to-end ad platform violates EU antitrust law. It pointed […]

Google made six AI-related announcements in one day, including the ability to use images in Bard prompts, additions to its Search Generative Experience, a virtual clothing try-on feature and two new AI-powered video campaigns for YouTube.

The dynamic creative company A Million Ads, which focuses on the audio market, launched a new personalization product Wednesday that changes creative elements like voice, sound effects and companion images based on who the customer is.

Data intelligence platform Tracer selected Obele Brown-West to be its first president on Wednesday on the brink of closing its Series A round of funding.

AI went from quirky novelty to dominant disruptor in a matter of months, taking over the headlines, as consumer-friendly and business-centric AI applications continue emerging in every sector. AI’s role in digital advertising is much more established, but rapid advances increasingly deliver unexpected and transformative capabilities for digital marketers.

After years of courting lower-funnel performance budgets – and charging on a cost-per-click basis – Outbrain foresees further growth in attracting upper-funnel spend. It’s doing so by giving brands a way to measure their return on investment in awareness campaigns by tracking whether people are actually paying attention to their ads.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Signal, Please TV may not rely on third-party cookies, but that doesn’t mean the television industry isn’t feeling the impact of signal loss. The phaseout of third-party cookies is having a “trickle-down effect” on the TV world, says Lauren Fisher of Advertiser Perceptions, […]

To survive and stay relevant, publishers like Ziff Davis and Black Enterprise are creating commerce-related content.

MadHive, the CTV ad buying platform, announced a $300 million investment from Goldman Sachs. Now, the company is turning its attention to measurement and attribution companies that might make lucrative acquisition targets.

New startups are starting to use generative AI to flip the script on in-video product placement, including Rembrand, a new venture launched by ad tech vet Omar Tawakol in February.