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It’s a resolution of mine to start using the word “people” more often than the word “consumer.” People are more than just what they consume.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bing Chat Is … Weird Microsoft’s AI-enabled Bing search is making waves for all the wrong reasons.  In early tests, the new Bing produced unhinged results that ranged from an aggressive know-it-all who’s constantly wrong to a jilted lover … to a robot […]

The Super Bowl has always been a promotional pageantry for brands – but this year’s ads were unique in that they clearly reflected recent cultural shifts in the US, including streaming.

The SSP category is facing some rough times. They’re either going bankrupt (EMX), undergoing layoffs (TripleLift, Magnite) or shuttering (Yahoo). Should we blame SPO?

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The round-up will return Tuesday, February 21, in observance of the Presidents’ Day holiday. Thanks, George and Abe, for the long weekend! The Clone Wars Every few months, social platforms align on a shiny new object … that’s really just another version of […]

Paramount’s Q4 finances were bleak. To turn things around, the broadcaster is introducing new streaming bundles and price hikes.

The FTC’s only remaining Republican commissioner just resigned — and political polarization is putting the agency in a pickle.

Considering Roku decided to start manufacturing smart TVs in the middle of a looming recession, its Q4 results probably could have been worse.

Hey! This is James Hercher, AdExchanger’s senior editor and commerce industry beat reporter. Welcome to the inaugural dispatch of AdExchanger’s Commerce Newsletter.

The question “How do you define a data clean room?” no longer has a subjective answer.

While other ad platforms, including Google and Meta, saw spend declines, The Trade Desk beat the ad market again by growing 24% year over year in Q4.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shop ’Til You Drop Instagram will shut down the ability to tag items and direct people to a sale during a livestream, TechCrunch reports. The feature had been available since 2020 and was part of Meta’s overall push into more direct payments after […]

When ENGINE Media Exchange and its parent company, Big Village, filed for bankruptcy last week, it came as a shock to many in the digital ad industry. But it probably shouldn’t have.

Yahoo pulling the plug on its SSP demonstrates how difficult it’s become for supply-side platforms to prove their value in a commoditized marketplace.

Retail media may still be a nascent industry, but it is quickly becoming integral to retailers’ advertising strategies. And, as traditional advertisers like Sainsbury’s or Tesco join the retail media space, there are issues and questions the market must urgently address.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Dot Dot Dot – Dash Dash Dash – Dot Dot Dot Dotdash Meredith is feeling the same pain as many others amid a pullback in advertising. And IAC’s revenue woes were compounded by soft consumer demand, which dinged its affiliate marketing business, according […]

Third-party cookie deprecation in Chrome has been delayed so many times it’s become a punchline. But progress in the Android Privacy Sandbox is proceeding apace.

Brands that don’t invest in diverse media are missing out on revenue. “Audiences in those communities reward you for noticing them,” says Mark Walker, CEO of Direct Digital Holdings.

Although inflation affects everyone, the degree to which it impacts people is “very personal,” says Courtney Hilbert, senior director of analytics at Merkle. Understanding which customers are most negatively impacted by inflation (as opposed to moderately impacted or merely annoyed) should inform a brand’s communication strategy. By the fall of 2021, the question of how […]

Mobile banner ads have made a major comeback. The sheer volume of requests spurned by programmatic mediation have catapulted banner ads back into the ad tech spotlight.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Don’t Label Me Canada is coming for digital platforms like YouTube, TikTok, Spotify and Netflix with legislation that requires the services to feature Canadian content in country. The new law extends regulations already in place for domestic TV and radio stations to abide […]

To help businesses operate in a complicated legislative landscape, the MSPA offers a contractual framework and consent management guidance for compliance. But what do publishers need to know about implementing the MSPA?

Contextual advertising isn’t the privacy-safe panacea everyone thinks it is. As user-level IDs diminish on the web and in apps, publishers and ad tech companies are fighting over what “contextual advertising” even means and who has the right to serve contextual placements.

Running video ads can be carbon intensive – and expensive. That’s why LATAM Airlines, Latin America’s largest airline, partnered with SeenThis, which has streaming technology to speed up video ad delivery.

With so much reliance on third parties in all of our businesses, it is important to remain appropriately skeptical and vet each company.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Crushin’ It Because Microsoft’s proposed acquisition of Activision Blizzard is still in the air, the Candy Crush owner didn’t host an earnings call. But Activision Blizzard did share a Q4 earnings summary, which included some revealing nuggets about what it takes for ad-supported […]

TripleLift laid off one-fifth of its workforce on Thursday, which translates to more than 100 employees, AdExchanger has learned. The cuts only affect employees in the US and Canada. TripleLift confirmed the layoffs to AdExchanger. The company says it’s making this move as a course-correction after lower-than-expected growth. TripleLift invested heavily in company growth last […]

Arete Research’s Richard Kramer and Rocco Strauss predicted a reckoning in the year ahead for companies that depend on digital ad revenue, which they expect to decline by 5% to as much as 10% in 2023, thanks to “demand destruction.”

Identity. Measurement. Clean rooms. Privacy. Each of these topics got plenty of airtime at our Industry Preview in New York City.