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A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

AdExchanger is taking the day off for Labor Day! The daily news round-up will return September 5. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Perverse Incentives In March, the IAB Tech Lab issued updated video ad inventory classifications and urged the ad industry to follow them. But so far, only […]

Vevo, a joint venture co-owned by Universal Music Group and Sony Music Entertainment, is prioritizing monetization through streaming distribution by getting its TV channels onto more platforms beyond YouTube.

Instacart’s S-1 makes more references to advertising than it does to “delivery,” “pickup” or “CPG.”

While our ultimate and urgent goal is to reduce emissions, getting companies used to reporting even when they have higher emissions is a critical step in the process.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Two Kinds Of ECGs The TV industry is riled up over Nielsen’s plans to incorporate Amazon’s streaming data in time for the next season of Thursday Night Football. On Wednesday, the ratings giant responded to the letter the Video Advertising Bureau (VAB) sent […]

Enterprise generative AI company Typeface and martech company GrowthLoop draw on Google Cloud’s BigQuery to help marketers launch personalized campaigns in hours, not weeks.

The Southern California and San Diego Toyota Dealers Associations took interactive video ads from PadSquad for a test drive, using them in video spots for the 2023 Toyota bZ4X, an electric SUV.

Here are some key challenges preventing retail media from reaching its full potential, with some ideas for how to overcome them. 

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Begun, The Clone War Has The robots are taking over, and publishers are fighting back. A growing list of media outlets are attempting to stop AI bots from copying their content, CNN reports. Last week, The New York Times, Reuters and CNN led […]

On Tuesday, Surfside, a cannabis-focused data and marketing platform with its own CDP and DSP, rolled out its commerce media platform nationwide.

Publicis Groupe Chief Commerce Strategy Officer Jason Goldberg talks commerce trends, how he got into commerce and his podcast, “The Jason & Scot Show.”

The rapid growth, nearly ubiquitous use, and public interest around generative AI – alongside a shifting social media landscape and divisive political issues – will present new challenges for voters, platforms, media and marketers.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Add To CART Instacart filed for its initial public offering (IPO) on Friday. Shares should start trading next month (under the stock ticker CART, of course). Call it a thawing of the tech IPO market, which has been frozen for a year and […]

In 1964, Supreme Court Justice Potter Stewart famously defined pornography by not defining it: “I know it when I see it.” I’d argue that, at least from the consumer’s perspective, the opposite statement applies to contextual advertising. Because, online at least, the definition can be … rather fungible. As the Federal Trade Commission noted in […]

Aditude plans to spend the money doubling its headcount and enhancing its cloud-based prebid wrapper and other publisher tools.

While Publisher Collective didn’t see a positive or negative revenue impact from decluttering its clients’ ads.txt, it learned a lot about which of its partners were valuable and the amount of waste hidden within unnecessary line items.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tracking Shot The bad news keeps coming for YouTube. The platform has been under intense scrutiny from research firm Adalytics. Its latest report, which accuses YouTube of serving targeted ads on kid-focused content, may have also uncovered evidence that YouTube has been violating […]

Nielsen finalizes its plan to add big data to its measurement currency offering for national TV. Here’s what it means for advertisers.

Personalized ads aren’t supposed to run on YouTube’s kid-focused content. But they’re showing up anyway. We bring on Adalytics researcher Krzysztof Franaszek to discuss his growing body of research into YouTube’s murky ad practices.

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Floor Plan The Trade Desk will start undercutting SSP price floors in its bids starting next month, Insider reports. Publishers often set minimum asking prices for their ad inventory. But their SSPs then typically tack on their own costs on top of these […]

Infillion’s $22 million cash bid for MediaMath’s DSP and DMP assets was approved in a Delaware bankruptcy court.

Broadcasters are now using a cross-platform planning tool within Nexxen (formerly Tremor International) to simultaneously activate the linear and digital aspects of their campaigns.

There are over one billion connected TVs globally, with US advertisers expected to spend nearly $27 billion on Connected TV (CTV) in 2023 alone. And as the rise of CTV disrupts the industry, it’s generating new marketing opportunities for advertisers.

If ad tech were a medical patient, a doctor would diagnose it with, among its other ailments, a bloat problem – specifically, bidstream bloat.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tick Tock TikTok Shop isn’t doing so hot in the US. On average, the shopping service is making between $3 million and $4 million per day from US consumers compared with $50 million and $60 million in Southeast Asia, one of its most […]

Communications API provider Twilio’s product road map is a direct reflection of the growing role AI is playing in digital marketing.

Historically, there’s been no easy way to do all that at the account level in a DSP because a DSP’s main reason for being is to find the lowest-cost media and audiences possible for its advertisers.

Third-party cookies, once widely used by marketers to track consumers online and target and measure digital ad campaigns, have fallen out of favor with international regulators keen to protect consumer privacy. Since Google originally announced its intention to phase out the use of third-party cookies on its market-leading Chrome browser, the ad tech industry has been developing ways to ensure that marketers and publishers can continue to deliver effective and measurable advertising, while respecting user choice and rights through consent.