Proctor & Gamble recently announced their support of The Trade Desk’s UID 2.0 identity framework. The partnership is significant for a couple of reasons. First, where P&G goes, other brands will follow. And second, approval hints at the rise of new walled gardens that could become even more powerful than Google and Facebook, writes Nancy Marzouk, CEO and founder of MediaWallah.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Safe Bet Which is “unsafe,” really: the tech or the media? Advertisers think of “brand safety” as an adjacency issue. Is there a picture of a car crash? Maybe not Toyota. Other brands avoid keywords like “gun control” and “abortion.” But there’s […]
Kubota Tractor Corporation has plenty of first-party data on customers who are likely to need its line of residential tractors and lawnmowers – namely, people who live on properties with a lot of land. But to capitalize on the trend of people moving from cities to rural locales during the COVID-19 pandemic, Kubota needed to be able to reach people who were actively looking to make such a move. That’s where Realtor.com’s first-party data came into play.
Bloomberg Media just turned off third-party ads on its site. But as it shuts the door to open-market programmatic, Bloomberg is opening a first-party data advertising platform. The business media giant described the change as part of a broader evolution in how online advertising works. “The reason we chose to make this investment is because […]
TAZO’s strategy under new ownership is to rebuild its brand on social media and its approach to media in general with a focus on sustainability, including a transition into product supply lines that are entirely regenerative by 2029, to help promote biodiversity. And that new strategy starts on TikTok.
The growth of streaming has pushed TV into the realm of digital media, enabling data-driven, audience-based advertising and near-real-time impression-level decisioning. This new era of TV advertising requires a new era of measurement that delivers the granularity and speed advertisers need to maximize campaign performance.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Playing The Game Amazon took its first real step into linear TV broadcast territory in September when it streamed its first live NFL game only carried on Amazon Prime, not a TV network. And, of course, Amazon is already feuding with Nielsen. There’s […]
The ad tech hits keep coming this earnings season. The latest is Criteo, which reported total revenue of $446.9 million in Q3 2022, down from $508.6 million last year, while net profit in Q3 dropped from $24.2 million in 2021 to $6.5 million.
Publishers covet business from big brands, but working with small to mid-size businesses (SMBs) can be a major source of revenue growth. That’s why Reddit is shoring up its ad offering for SMB and mid-market clients by improving its onboarding process and launching an advertising API.
Brands historically have stayed on the sidelines when it comes to hot-button social and political issues. But nowadays, American consumers often expect – and even demand – that companies form an opinion on issues they’re close to. Namely, consumers expect brands to stand up for women’s rights, especially following the recent Roe v. Wade overturn.
Ad tech saw almost 1,500 M&As between 2020 and 2021. So is this consolidation trend here to stay? It looks like it’s a resounding yes, writes Matthew Papa, SVP of business and corporate development at Captify.
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All Of A Twitter Elon Musk’s Twitter acquisition must be near, because Musk is sounding like the real-world owner of Twitter and not a troll trying to harm the business. “There has been much speculation about why I bought Twitter and what I […]
Political advertising is in full swing for the US midterm elections. We go deep into where candidates are spending their digital ad dollars and how they’re using data, with special guest Grace Briscoe, who oversees some 850 ad campaigns as head of political business for Basis.
Everyone knows retail media is hot right now. But more and more retail ad dollars are also being sponged up by social media. Social networks like TikTok can drive incremental sales … when used correctly, said Jacques Hagopian, SVP of marketing for Procter & Gamble’s North American business, during a panel at the ANA Masters of Marketing summit this week in Orlando.
Google Analytics began 2022 with an important goal to migrate its entire customer base onto Google Analytics 4 (GA4). Universal Analytics (UA), the longtime baseline analytics service, was to sunset by October 2023. UA was set for shutdown next year, but Google Analytics announced on Thursday that the company will push that deadline to July 2024.
Scroll through the articles on any site about advertising and technology, and you’re bound to run across enough Mad Men and Don Draper references to put you at risk of secondhand smoke. That’s understandable. It’s a helpful shorthand for distinguishing between the creative side of advertising – catchy slogans, beautiful imagery, emotional storytelling, product heroes – and the dominating world of algorithms, data segments and attribution models.
Meta reported $27.2 billion in ad revenue in its Q3 earnings report on Wednesday. That represents a 4% drop year-over-year (YoY). Net income for Q3 was $4.4 billion, down 52% YoY. And Meta is projecting another revenue dip for Q4. As a result, the company will implement layoffs and hiring freezes throughout 2023.
Today, Latinos make up nearly 20% of the current U.S. population. They’re also the future of America. Almost 30% of all kids are Latino. But despite U.S. Latino consumer power coming in at around $1.7 trillion annually, only 6% of the overall industry investment goes toward this market.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Against Mall Odds TikTok is many things: a payday for influencers, a news service, an entertainment provider, a music video player, a search engine and more. “Though, what executives really want TikTok to be known as is a digital shopping mall,” MarketWatch reports. TikTok […]
Multicultural markets are the single biggest growth opportunity for the media and advertising industry. At least according to Marc Pritchard, chief brand officer of Procter & Gamble, speaking at the Association of National Advertisers’ (ANA) Masters of Marketing Summit in Orlando, Florida, this Wednesday. The industry needs to step up not just because it’s the right thing to do, he said, but because multicultural markets could be “the economic growth driver for decades to come.”
The Alphabet C-suite faced a tougher grilling than usual during its quarterly earnings report on Tuesday. YouTube had a YoY decline in revenue for the first time since Alphabet started disclosing YouTube ad revenue two and a half years ago – and likely for the first time ever since YouTube was acquired.
The Amazon Marketing Cloud, which emerged from beta last year, is at the beating heart of Amazon’s advertising ambitions. Amazon touted the product, which is its answer to a homegrown data clean room, at its Amazon Ads unBoxed conference in New York City on Wednesday.
Publishers that don’t buy traffic don’t usually have a problem, but even what you might call “good” or scrupulous publishers do have some invalid traffic, says Steve Guenther, VP of digital auditing services at the Alliance for Audited Media.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Maybe Web 4 Apple has asserted its dominion over Web 3 developers. In its latest app review guidance, which went live this week, Apple introduced language to clarify that apps “may not use their own mechanisms to unlock content or functionality, such as […]
Bringing data ethics into the marketing department is good for an org’s bottom line, says Jamie Barnard, Unilever’s former general counsel focused on global marketing, and now the CEO of a new privacy compliance startup called (natch) Compliant.
Ad analytics startups have been springing up lately. The latest example is Memorable AI, a creative testing startup that raised $2.75 million earlier this month, including stakes from MediaLink CEO Michael Kassan and from programmatic vet Brian O’Kelley.
“The personalized targeting data points we’ve gotten used to are under examination,” said Jeremy Hlavacek, CCO of data services provider Experian. “Advertisers want better identity data, better segments and better understanding of consumer behavior. So they’re going to shift to higher-quality, more precise, more accurate, more trusted data sets.”
In a saturated technology marketplace, it is becoming harder for vendors to differentiate themselves. A competitive environment means using all methods available to win over buyers. One time-tested way is via industry analysts, writes Marc Johnson, general manager and CMO at Bombora.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The New Apple October 25 quietly marks a big step for Apple’s ambition to become one of the world’s largest advertising companies. Starting today, developers can promote themselves directly in the “Today” section of the App Store, MacRumors reports. The “Today” section is a […]
