Walmart Connect has gotten a lot more Connect-y of late. Now the retail media platform is striking partnerships to measure social commerce on TikTok and Snap, CTV ads on Roku and live-shopping content with companies Firework and TalkShopLive. The Walmart ad business has had bursts of new partners since it settled on The Trade Desk […]
The term “machine learning” seems to have a magical effect as a sales buzzword. Couple that with the term “data science,” and lots of companies think they have a winning formula for attracting new clients. But there is a need for best practices in data science and for companies to invest in and fully support talent that can apply those principles effectively, writes Jasmine Jia, associate director of data science at Blockthrough.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Store Of Value Instacart was profitable for a couple of months in 2020 when it became a need-to-have for people in quarantine. But Instacart hired expansively to meet demand. As online shopping rightsizes, it must readjust. Instacart needs revenue aside from its fee […]
Meta is struggling to get its wheels turning on Reels. But Meta has seen more success with business messaging. Click-to-message ads are “one of our fastest-growing ad products,” Dan Levy, VP of business messaging at Meta, tells AdExchanger.
Assistant Attorney General Jonathan Kanter, who leads the Department of Justice Antitrust Division, is pressing a tougher interpretation of American antitrust law to meet the requirements of a new digital economy. “We have all seen that in digital markets, monopolies self-sustain,” he said.
What exactly does “premium” mean? It seems the definition varies depending on who’s using it – that “premium” is in the eye of the beholder. But there are some areas of agreement. And the industry isn’t setting the premium bar as high as you might think.
Just because the media world has gone fully digital doesn’t mean we need to impose early digital models and constraints on every opportunity, said Philip Inghelbrecht, CEO of Tatari. More CTV inventory will roll into programmatic pipes in coming years, he writes, but the notion that it’ll achieve programmatic domination is faulty — CTV inventory is still very different from digital.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Can’t Spell “Bad” Without … An ad platform seems like an easy addition. “We have white space and eyeballs. Why not?” But the tradeoffs are always more complicated. Ben Young, CEO of the analytics company Nudge, gives an example in a blog post of […]
As measurement challenges intensify for DTC marketers, TikTokalytics vendors have been filling the gap. Plus: Analyzing the language at an FTC hearing on “commercial surveillance.”
For the most part, metaverse early adopters say they’re just exploring the possibilities rather than trying to really demonstrate ROI. And while hugely popular online games like Roblox and Fortnite are lumped in with metaverse platforms, they’re really Web 2.0 gaming without the decentralized interoperability promised by Web 3.0 and blockchain technology. The few actual metaverse environments in market, such as Decentraland and The Sandbox, don’t offer the audience reach advertisers crave.
There’s a new TLA (“three-letter acronym”) that’s crept into the media-buying conversation. MFA: Made-for-advertising content. MFA is a combination of paid traffic, clickbait and other incentivized traffic, engineered to create ad impressions and generate revenue. New sites pop up virtually overnight with millions of impressions, sucking up ad dollars and hurting campaign performance, writes Tal Almany, VP of publisher development at Kargo.
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ads Vs. Cachet The New York Times isn’t shy about castigating Meta for its central role in the creeptastic-sounding surveillance economy. But NYT is following the Facebook playbook of acquiring cool, ad-free properties, giving them a few months to acclimate, then plugging them […]
Streaming has a Hispanic underrepresentation problem. Hispanic Americans account for nearly 20% of the US population, but Latino actors were cast in only 5.5% of the roles in digital programming during the 2019-2020 broadcast season. The representation gap is even wider in streaming TV than it is in broadcast, where Latino actors accounted for 6.3% of all roles.
Vertical video won the user-generated content wars long ago. If you see someone filming with their phone in landscape, they probably have a hotmail email address, too. Snapchat and Instagram may have shifted the way most people (or at least, most young people) take photos and videos, but it took TikTok to shift the way YouTube and its advertiser base use the Google platform.
Kevel launched a new set of APIs on Thursday, called Relay, for publishers and their ad tech partners to build their own programmatic stacks. Kevel’s overarching vision is to provide an AWS cloud-like infrastructure to support online advertising. The purpose of Relay, specifically, is to help publishers get more innovative with their programmatic monetization strategy.
Oracle is big. Huge. But, the fact is, Oracle Data Cloud (what is now Oracle Advertising) doesn’t have and has never had 5 billion people in its ID Graph, regardless of Larry Ellison’s flair for the dramatic.
With a bear market upon us and the chance of a recession as high as 44%, marketers are bracing for budget cuts. Typically, marketers pull back on branding when money gets tight, retreating to superficial, measurable safe havens like search and social. But one channel that is likely to endure the recession is CTV, writes Gijsbert Pols, PhD, director of CTV and new channels at Adjust.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google’s Matching Black Eyes Google is reeling from antitrust blows this week. Europe’s second-highest court slapped Google with a record-breaking $4.1 billion fine on Wednesday, Axios reports. Google can appeal to the EU Court of Justice, but it’s also fighting a multifront war. And […]
At the Next TV Summit in New York City on Tuesday, legacy TV companies and the technology providers that serve them pushed back against an early eulogy for broadcast television. As old players reinvent themselves and new ones join the scene, TV distribution is coming full circle — broadcasters are focused on getting their network signals to stream on mobile devices and connected TV (CTV).
Merkle’s retail and consumer goods group has become a testbed for multiple other verticals. Although people tend to think of retail advertising from the perspective of grocery store chains and major CPG brands (Walmart, Target, Kroger and the brands they carry), these days the “retail media” category includes a host of new entrant: Best Buy, Marriott, Lyft, Uber, craft goods store Michael’s.
Hardly a week goes by without a marketer or an investor declaring their interest in committing more support to minority-owned media. But the timing is unfortunate, writes Lashawnda Goffin, CEO of Colossus SSP. Just as brands are ready to shift more dollars toward minority audiences and publications, the death of third-party cookies is making those audiences harder to zero-in on.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Winning The News But Losing The War Twitter trails Snapchat, Pinterest and LinkedIn when it comes to active users. (And it’s not even worth comparing the size of Twitter’s user base to YouTube, Facebook, Instagram or TikTok.) But there is one category in […]
David’s Bridal has been selling dresses since the 1950s, but it didn’t say “yes” to a social advertising strategy until 2019. Now, the retailer allocates one third of its spend to social media – and half that budget goes to TikTok alone. Next on the agenda is live shopping, which David’s Bridal tested in August with its “First Annual NashBlast.”
Meet your new CTV acronym: HVOD (hybrid video on demand). Why do we need it? The rise of AVOD doesn’t mean SVOD is going anywhere, says Sarah Lewis, global director of CTV at video platform ShowHeroes and a proponent of HVOD.
New York Times-owned sports publisher The Athletic introduced display ads on its site and in its app on Monday – but don’t expect to be able to buy these ads on the open web. The goal is to make The Athletic profitable within three years.
Let’s face it: The “open internet” includes a lot of good things, but also a lot of crap. And it’s a disservice to responsible media owners and content creators to bundle them in with nefarious operators that pirate content and operate solely to siphon legitimate ad dollars away through arbitrage, writes Ruben Schreurs, group chief product officer at Ebiquity.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Insta Needs Its Groove Back Instagram has (mostly) been able to balance its business priorities with the interests of its users. But its streak is over. Instagram is struggling to recruit people to create content for its TikTok clone, Reels, The Wall Street […]
Kroger Precision Marketing, the grocer’s advertising and data business, announced an expansion into CTV and video inventory channels. “It’s critical to … move into these channels that are increasing with respect to where advertisers are investing their dollars,” Kroger SVP Cara Pratt told AdExchanger.
Mobile game developer Zynga closed its acquisition of ASO provider Storemaven on Monday. Zynga, which declined to share the terms of the deal, is acquiring all of Storemaven’s IP and technology, and it will add Storemaven’s staff of 50 to its current headcount of 2,900. Storemaven founder and CEO Gad Maor will continue to lead the Storemaven team.
