With so much interest around the delayed deprecation of third-party cookies, it’s easy to forget that the TV industry is building a scaled and addressable advertising ecosystem – without third-party cookies.
Meta has released new products available within Meta Advantage, its newly consolidated suite of automated advertising tools, and the global rollout of Advantage+ shopping campaigns, which was in beta since earlier this year, with additional features to support Advantage+ app campaigns.
Are public ad tech companies totally screwed? “Um, do you want the short answer?” said Rocco Strauss, a partner at independent equity research firm Arete Research. “Because the short answer is … yes,” he said.
The LGBTQ+ community is the fastest-growing minority group in the US, accounting for over 20% of Gen Z. Yet, to date, social platforms have not fully embraced and supported our community. Across popular social networks like Facebook and TikTok, queer creators face censorship and potential legislation to limit their rights, writes Lauren Zoltick, director of performance marketing at Storyblocks.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Plus Interest The idea of a “subscription economy” has grown beyond news and entertainment – and as subscription-based relationships become more valuable, it creates a new way for businesses to work together. Case in point: Walmart talked to Comcast, Paramount and Disney execs about a […]
The Trade Desk has been hammering the same messages about tailwinds in quarterly earnings calls the past couple years: hyping the CTV business first and foremost, along with the retail media segment and a dash of Google-bashing for good measure. The company’s investor call on Tuesday adhered to the trend.
TFW you think you have a date to the dance … and then it turns out you don’t. On Tuesday, AppLovin offered to buy Unity in an all-stock merger valuing Unity at $20 billion – but the offer doesn’t include ironSource.
Yes, the headwinds are blowing for digital advertising. There’s signal loss, regulatory scrutiny, platform privacy changes and a looming recession, to name a few. But McKinsey Partner Emily Del Greco sees opportunity on the horizon for commerce media and new forms of measurement.
It’s no secret that, even in a perfect world, the “rules” of marketing are constantly changing. A recession is only going to exacerbate the inconsistency tenfold. You’ll do yourself a favor if you understand now that there is no blanket strategy, writes Tom Shea, co-founder and CRO of Adgile Media Group.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lyft Off The latest non-advertising company to launch an ad business comes as no surprise. Ride-hailing app Lyft has introduced Lyft Media, to be helmed by Kenan Saleh, co-founder and former CEO of Halo Cars. Halo, a startup that places digital billboards on rideshare […]
Contextual targeting laid the foundations of TV advertising – particularly by ensuring that ads were stitched into content marketers considered “brand safe.” With the advent of CTV, buyers put context on the back-burner in favor of more granular, first-party audience targeting. Now, the pendulum is swinging back again. Why? Two words: signal loss.
What does a bloody third-person shooter game about robbing banks at gunpoint have in common with a hyper-casual game that involves flipping a strip of cartoon bacon from a skillet to try and make it land on random objects? The answer: Not much, but both are classified as “action” games, according to Apple and Google in their respective app stores.
The release of Google’s Imagen tool has certainly made news feeds more entertaining in recent months. Who doesn’t want to see pictures of a raccoon dressed as an astronaut or a corgi cycling through Times Square? But while Google’s new text-to-image generator is a really interesting development that illustrates the potential of AI, this type of technology can’t replace human creatives in the advertising industry, writes Graham Wilkinson, chief innovation officer at Kinesso and Matterkind Global.
When people decline tracking cookies or use already-cookieless browsers, such as Safari and Firefox, it can prevent brands from reaching potential customers who may be interested in seeing their ads. In an effort to tackle this addressability challenge, IBM recently ran a test campaign focused on retargeting B2B prospects across Safari and iOS in partnership with MediaMath and alternative identity provider ID5. IBM and MediaMath are longtime partners, but this test was the first time IBM worked with ID5.
Arlo’s first order of business as a standalone company was to pour money into performance marketing to drum up sales, which is what it did for nearly three years. But there was a problem: A lack of brand familiarity. So Arlo launched its first-ever brand campaign on TV, including linear and streaming, with digital and social also in the mix.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Topics Of Concern The Chrome Topics API, Google’s proposed third-party-cookie replacement, may perpetuate problems that plagued digital advertising and which the product aims to solve, writes Aram Zucker-Scharff, The Washington Post’s engineering lead for privacy and security, in a personal blog post. If […]
France’s data protection regulator, the CNIL, just hit Criteo with some not-so-très-bien news. The CNIL is planning to recommend a fine of $65 million against Criteo for alleged GDPR violations, the company announced in an SEC filing on Friday. The filing is very thin on detail. For example, it’s not even clear what practice or […]
Warner Bros. Discovery lost 1% in total Q2 revenue, closing out the quarter with $9.8 billion, $2 billion behind expectations. So it plans to do some belt-tightening of its streaming services. Specifically, it’s HBO Max productions that are getting the cut.
Meta just got sued over an alleged violation of HIPAA. But where exactly does the health privacy law apply? With the recent overturn of Roe v. Wade, it’s more important than ever for digital advertisers to understand how HIPAA protects (and doesn’t protect) the use of sensitive health data in ad campaigns. Plus: Understanding the resurgence of MMM and the rise of incrementality measurement.
Looks like Apple wants to launch a DSP. With Google’s recent (and second) third-party cookie delay, maybe it’s going to take a company like Apple, with a track record of technical innovation, to develop the next privacy-centered targeting solutions for digital advertising, writes Nico Neumann.
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… Well, the votes are in for AdExchanger’s 2022 comic caption contest – and we’ve got a winner. Congratulations to Paul Gubbins for making us chuckle, and thanks to everyone for submitting and voting. And Paul, we love dad jokes around here, so, well done. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All Fun And Games (For Some) A week ago, Google quietly made a large chunk of mobile gaming revenue disappear with the news that it would prohibit certain in-game formats – namely, full-screen ads that display unexpectedly, full-screen ads that display before the main […]
Paramount is just one of many broadcasters juggling its linear (and declining) TV cash cow with a budding DTC streaming biz. Paramount’s total revenue grew 19% year-over-year in Q2 to a total of $7.7 billion. But the growth was primarily attributed to streaming – particularly Paramount+.
In the face of a potential global recession on top of a horrendous year for ad tech stocks, companies have to find comfort in the small victories. Wednesday was one such victory for Criteo, despite a few troubling trends.
The details are still sketchy, but it looks like Apple plans on launching a demand-side platform of its own. And so we asked the experts: Is it surprising that Apple appears to be launching DSP – and why will this succeed when iAd failed (or won’t it)?
Streaming is attracting more and more of TV ad spend. And yet, measurement still hasn’t caught up. But traditional panel-based measurement is far from the only culprit – issues with ad fraud, viewability and audience identification are more prevalent on streaming. That’s why TV measurement needs to be a fusion solution, says Jon Watts, managing director of the Coalition for Innovative Media Measurement (CIMM).
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Speak Softly, And Carry A Big Tech Big Tech is on the defensive in the US, where it’s become politically popular to take shots at Alphabet, Meta and Amazon. But events that have transpired over the past year abroad demonstrate how powerful those […]
DoubleVerify’s Q2 revenue grew 43% year-over-year to $109.8 million. CEO Mark Zagorski says the company’s growth is due to both its revenue diversification into new types of advertising and its market position in the verification space, both of which make DoubleVerify “largely agnostic to shifts in ad spend and CPM volatility.”
Many publishers are betting big on seller-defined audiences (SDA) as a centerpiece of their post-third-party-cookie monetization plans. Problem is, although publishers are eager to test the performance of SDAs, there’s still very little demand from the buy side. AdExchanger spoke with ad agencies and buy-side tech platforms to get their side of the story.
You can call it a heat wave – but Liquid I.V. sees an opportunity. The Unilever-owned brand, which makes powder that gets added to water to improve hydration (and taste), began its first national branding campaign a week ago, including its first TV, OTT and out-of-home media buys.
