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»United Airlines

United Airlines Uses Identity To Soar Above Data Silos

United Airlines services more than 5,000 flights a day to 400 different destinations around the world. It uses desktop, mobile app, in-flight Wi-Fi, email and mobile web data to create an “intelligent, congruent customer experience,” said Nick Harris, senior manager of marketing channel optimization for United Airlines, at Ensighten’s Agility conference last week. However, connecting... Continue reading »
by Kelly Liyakasa // April 20th, 2015 //
»
Marketing Automation Meets Digital Media

Marketing automation, long defined as a B2B lead-gen system, is making its way into B2C territory. One of the most common complaints about standard marketing automation systems is that they’re simply too old or unable to sync data in real-time. But Salesforce.com’s Pardot and Marketo are all updating to compete effectively in a cross-channel media environment.... Continue reading »
by Kelly Liyakasa // April 15th, 2015 //
»
 

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