• PROGRAMMATIC I/O //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY 2019
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Social Distancing With Friends
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»United Airlines

United Airlines Uses Identity To Soar Above Data Silos

United Airlines services more than 5,000 flights a day to 400 different destinations around the world. It uses desktop, mobile app, in-flight Wi-Fi, email and mobile web data to create an “intelligent, congruent customer experience,” said Nick Harris, senior manager of marketing channel optimization for United Airlines, at Ensighten’s Agility conference last week. However, connecting... Continue reading »
by Kelly Liyakasa // April 20th, 2015 //
»
Marketing Automation Meets Digital Media

Marketing automation, long defined as a B2B lead-gen system, is making its way into B2C territory. One of the most common complaints about standard marketing automation systems is that they’re simply too old or unable to sync data in real-time. But Salesforce.com’s Pardot and Marketo are all updating to compete effectively in a cross-channel media environment.... Continue reading »
by Kelly Liyakasa // April 15th, 2015 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Purple Mattress: ‘Views Don’t Mean Much If People Don’t Take Action’
  • The Trade Desk Seeks PRAM’s Blessing On Unified ID 2.0
  • Verizon Media Wins Microsoft Display SSP Business From AppNexus
  • The Two Approaches To Identity, And What They Mean For Pubs
  • Industry Preview: LiveRamp CEO Scott Howe On The Great Identity Shakeup Of 2021
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved