AdExchanger Guest Columnist
Articles By AdExchanger
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OPINION: Data-Driven ThinkingThe 7 Traits Every Ad Tech Leader Needs To Thrive In The Age Of AI
We spoke to a score of ad tech leaders to uncover seven competencies essential for the success of the next generation of ad tech leadership.
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OPINION: Data-Driven ThinkingWhat Raising Teens Taught Me About Ethical Marketing In A Hyper-Engaged World
Straddling the line between content creator and content-conscious mother offers a fresh perspective on the importance of media literacy and advertisers’ role in the online ecosystem.
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OPINION: Data-Driven ThinkingThe Unsung Hero Of Ad Tech's AI Revolution: The Cloud
In an era marked by generative AI, algorithmic optimization and an obsession with outcomes, cloud infrastructure has become a competitive differentiator.
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OPINION: Data-Driven ThinkingA Year In Data Privacy Is A Lifetime, So Your ‘New’ Compliance Policy May Already Be Outdated
Remember when you could update your privacy disclosures and be in good shape for a few years? Well, those days are long gone.
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OPINION: On TV & VideoDon’t Break The Funnel: Why OLV Still Matters In A CTV-First World
The IAB Tech Lab video classification updates introduced much-needed clarity. But valuable inventory, now categorized differently, is being deprioritized or rejected, even though its performance hasn’t changed.
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OPINION: Data-Driven ThinkingThe Trade Desk’s Blue Ocean Moment: How The DSP Can Rewrite Ad Tech’s Rules
The competitive set has shifted and it’s stacked against independent DSPs. But, instead of chasing what competitors already own, TTD can own what they can’t: trust.
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OPINION: The Sell SiderWhy Human Voices Still Matter In The Age Of AI
Human-made content will remain the most important source of information for consumers online. And our appreciation for human expression will only grow as we experience derivative outputs created by AI models.
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OPINION: Data-Driven ThinkingThe Guardrails Are Down: It’s Time For Advertisers To Rethink Social Targeting
New social media content moderation policies will enable connections with audiences that reflect a broader range of perspectives, expand inventory, and provide opportunities for contextual alignment.
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OPINION: Data-Driven ThinkingBid Collision Is Dead, Long Live Smart Retargeting
Almost a decade ago, running multiple retargeters across the same user base was a recipe for inefficiency. But the landscape shifted, and the data makes that clear.
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OPINION: The Sell SiderStop The Scraping Wars: Instead Of Fighting AI Search, Publishers Need To Take A Seat At The Table
As the quality of answer engines improves, people will click through to publisher websites less often. The solution isn’t to wage war against AI. It’s time to build a sustainable future for all stakeholders.