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»danilo tauro

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Reducing Advertising Waste Requires Better Verification In These 3 Areas

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Danilo Tauro, global director of media, tech and data at Procter & Gamble. Is advertising waste being driven by lack of technology, incentives, capabilities or all of the above? To... Continue reading »
by AdExchanger // July 16th, 2020 //
»
Demand-Side Platforms In 2020: Network Effects And Risk Of A Winner-Take-All Market

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Danilo Tauro, global media manager at Procter & Gamble. The top demand-side platforms (DSPs) have grown substantially in the last few years, boosted in part by the growing integration of... Continue reading »
by AdExchanger // April 27th, 2020 //
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