This story continues our series on programmatic media in the BRIC countries (Brazil, Russia, India, China). Check out our earlier pieces on Brazil and Russia. The final installation, on China, will publish in the coming weeks. India’s growing Internet population would seem to make it a prime market for RTB and programmatic buying. But the […]
The guys who came up with Interpublic Group’s display ad-trading strategy have embarked together on a joint consulting venture. Their new company, Unbound, will serve as a systems integrator to brands and publishers as they make decisions about programmatic ad technologies. “We saw a pretty big gap in the marketplace. There’s no real technology-and-service systems […]
Interpublic Group is making good on recent pledge to automate 50% of its cross-channel buying activity by 2016. The holding company’s Mediabrands division has signed up a group of broadcast partners to install an automated media buying system that will span TV, radio, and digital out-of-home ads. The list of the IPG Mediabrands’ initial partners […]
Last week in Cannes, global leaders from the five biggest holding company trading desks convened for a panel discussion hosted by the Rubicon Project. The event took place on a rooftop against the backdrop of the Mediterranean Sea, while on the sidewalk below creatives scurried between beach parties and celeb-packed sessions at the Palais des […]
WPP Group’s trading desk Xaxis is known for its proprietary approach to technology. The GroupM unit has incubated numerous ad platforms, a legacy of WPP’s 2007 acquisition of 24/7 Media. It offers these products to clients as an alternative to licensing from vendors. By contrast, trading desk rivals VivaKi AOD (Publicis), Cadreon (IPG), and Accuen (Omnicom) are […]
Interpublic Group has made changes to its Cadreon trading desk in North America, uprooting it from its previous home in the Mediabrands Audience Platform and repotting it in the Magna Global media investment arm. As Adweek reported earlier this month, a new entity called Magna Global North America will absorb the trading desk along with […]
Agency holding companies met stronger headwinds last quarter, as clients postponed or cancelled campaigns in Europe and North America. This statement from WPP Group sums up the picture at the three global agency groups that reported Q3 results this week: “Each quarter in 2012 has ratcheted down from a relatively strong first quarter. Provisional forecasts for […]
Agency trading desks are understandably eager to ramp up with the Facebook Exchange, which promises to broaden the reach and frequency of their programmatic buying efforts. But right after the FBX launch they weren’t equally able to use it — which has led to some hand wringing. WPP’s Xaxis had a direct seat, while Publicis’s Vivaki […]
Nick Pahade is a veteran of digital agencies and ad startups, having founded or led Beyond Interactive, Denuo (Publicis), GSI Commerce, and Traffiq. Two months ago, he was named North America CEO for global media planner Initiative, which is owned by Interpublic Group. This week at the Cannes Lions ad festival, he spoke with AdExchanger […]
Tim McAtee, Research Director, IPG Media Labs, and Brian Monahan, Managing Partner, MAGNA Global Intelligence Practice, recently worked on research for the IAB Rising Stars ad units and the expansion of the IAB’s standard ad unit portfolio. Read the release, and see the units. Monahan and McAtee discussed large format, display advertising with AdExchanger including […]
Adgregate Markets announced a partnership with IPG Mediabrands’ Emerging Media Lab unit today which will make Adgregate Markets a preferred technology provider within IPG. According to the release, “IPG will promote Adgregate products and services to the Interpublic agency network.” Part of the deal includes Adgregate Markets new socially-infused “ShopFans” in banner, e-commerce technology. Read […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Kafka On AdECN Exchange Peter Kafka of All Things D is reporting that the next edition of the AdECN Exchange from Microsoft will not get rolled out until early next year. This past July, Jed Nahum said in an interview with AdExchanger.com that the […]
Michael Brunick is VP, Media Technology Director at Mediabrands Worldwide, a media buying and planning unit of Interpublic Group. MB: The rollout of Google’s updated DoubleClick Exchange offering – and the proliferation of other similar real time bidding platforms – marks a watershed moment in the progression towards truly dynamic, demand-driven advertising transactions. These mechanisms […]
Adam Cahill is SVP, Director of Digital Media, Hill Holliday, a media and creative agency, and unit of Interpublic Group. AC: I think the launch of AdX 2.0 is an example of growing the pie as opposed to stealing share from a competitor because it’s going to bring lots of new sellers (AdSense and DART […]
Michael Brunick is VP, Media Technology Director at Mediabrands Worldwide, a media buying and planning unit of Interpublic Group. AdExchanger.com: In your opinion, what is driving creation of agency buying platform strategies? MB: Agencies have more control and insight into how media dollars are spent for their clients. They also have access to more sensitive […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Getting Hyper With IPG Mediabrands’ Geomentum IPG’s Mediabrands announced a new unit (or practice) today called Geomentum. Check out the new site here. With graphical arrows pointing upwards on the site, Mediabrands appears to have a clear vision on the opportunity in cross-channel, local […]
