Comcast Technology Solutions (CTS) has integrated TV ad server Innovid’s ad tech into its Ad Management Platform as part of an effort to unify linear and digital ad campaign management. The combination will help automate workflow processes, including creative ad management, performance analytics and optimization across screens and channels for both linear TV and online […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tal Chalozin, CTO and cofounder at Innovid. Connected TV is everywhere. With 83% of all American homes projected to have at least one CTV device by 2023, it’s clear there’s a massive opportunity for connecting with audiences. […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jessica Hogue, GM of measurement and analytics at Innovid. We’re entering the 2.0 era of CTV. Many brands are gaining confidence that CTV provides extended reach to their linear TV campaign due to the […]
Bringing online buying practices to OTT isn’t as simple as plugging in a buying platform and revving it up. If a display ad doesn’t load or an online video buffers on a browser, it’s annoying. If an ad on the big glass doesn’t show properly, it breaks the user experience. NBCU knows these quality control […]
Creative ad tech is maturing beyond DCO. Dynamic creative optimization is only one of many challenges facing brands in the quest to serve relevant, efficient and optimized creative, said Joanna O’Connell, a VP and principal analyst at Forrester. And that’s why creative ad tech providers that go beyond the basics were crowned the leaders of […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jessica Hogue, general manager of measurement and analytics at Innovid. Even though connected TV (CTV) is growing rapidly, one challenge holding advertisers back from shifting even more dollars to the channel is the ability […]
Innovid CTO and co-founder Tal Chalozin checks in from his studio loft in New York’s Soho area, where he lives with his wife, his 3-year-old, his 1-year-old and a table saw he uses when he wants to zone out by building furniture. In today’s episode of Social Distancing With Friends, Tal and AdExchanger managing editor […]
The 2010s was a decade of tectonic shifts for the TV industry. Linear TV networks can no longer avoid the digital revolution. As eyeballs shift to streaming platforms and buyers demand more automation and better measurement, new players, like Hulu and Roku, have risen as prime media sellers, while broadcasters evolve their businesses to capture […]
When Roku bought dataxu for $150 million on Tuesday, it said the deal would make it easier for buyers of all sizes to access OTT inventory at scale, and use Roku’s ID off platform. Roku is basically trying to make more inventory, powered with better data, available to advertisers, said Frank Sinton, president and founder […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Is This Innovid-ive? Video ad company Innovid bought Argentinean display company Herolens for $30 million, after raising $30 million in January. “Display is a bad business,” Innovid CEO Zvika Netter told The Wall Street Journal. Huh? Well, Innovid needs a display ad business to […]
