influencers

We asked agency experts: With TikTok under the microscope and a potential US ban looming, what are you advising brands do?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tough Math MediaMath came to the end of its decade-long venture capital tether last year when it sold a stake to PE firm Searchlight Capital, wiping out the equity of its founders, early investors and employees. It’s a bitter outcome, reports Insider in […]

Working closely with creators and influencers – can be less expensive than traditional media and can afford agencies and brands a much more targeted avenue for building trust and loyalty. How can brands get it right? Jason Chitwood, general manager of MarketerHire for Agencies, offers three recommendations to keep in mind.

SmileDirectClub was “born in the classic digital DR space during the Facebook heyday when that channel was super effective,” CMO John Sheldon tells AdExchanger. “Since then, we’ve focused on diversifying our spend to mitigate risk, but also as a way to chase performance across multiple platforms.”

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Creator Economy Facebook is trying to woo top content creators. But it’s late to the party and lost its halcyon sheen as the spot for influencers and ecommerce brands, reports The New York Times. YouTube is still the backbone of the video creator […]

“The Sell Sider” is written by members of the media community and contains fresh ideas on the digital revolution in media.   Today’s column is written by Mary Keane-Dawson, group CEO of TAKUMI. Influencers’ role in society is evolving dramatically, particularly in 2020 which has brought a global pandemic, racial unrest and the most volatile […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Wondery To Behold Amazon is in talks to buy podcast production network Wondery, reports The Wall Street Journal, at a value of more than $300 million. According to WSJ sources, Wondery predicts its revenue will exceed $40 million in 2020, with 75% of […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Facebook’s Game Plan Facebook’s new video game streaming service, launched this week, is part of a big push to sell more ads. Facebook selling more ads? Who woulda thunk it. The service, which allows games to be played from the cloud and streamed directly to a […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ahead Of The Game Facebook was the designated beneficiary earlier this week when Microsoft gave up on the video game streaming platform Mixer, diverting its traffic and accounts to Facebook Gaming. But the big winner here could be Twitch. Mixer lured popular streamers with […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cashing In The new hottest thing on Instagram is … giving away cash. Facebook and Google ads are a slow, expensive way to accrue followers. With cash giveaways, brands acquire hundreds or thousands of new users in one swoop. Influencers provide a list of […]