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»local journalism

AJ Frucci, VP, Concert & Programmatic, Vox Media
Vox Media Is All In On The Open Web

Vox Media is close to making more money from first-party audience targeting than from third-party targeting mechanisms. This year, Vox expects that the majority of its audience line items will be rooted in first party, said AJ Frucci, VP of Concert and programmatic at Vox Media. Last year, third-party targeting made up the vast majority,… Continue reading »
by Allison Schiff // December 16th, 2020 //
»
Facebook’s Push Into Game Streaming Will Help Sell Ads; Walmart Embraces Experiential

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Facebook’s Game Plan Facebook’s new video game streaming service, launched this week, is part of a big push to sell more ads. Facebook selling more ads? Who woulda thunk it. The service, which allows games to be played from the cloud and streamed directly to a… Continue reading »
by AdExchanger // October 28th, 2020 //
»
Patch Wants To Be The Bright Spot In Local News

For many communities, the math doesn’t work anymore for ad-supported local news. Roughly 1,800 local papers closed between 2004 and 2018, replaced by only 400 online-only sites, according to a UNC study. “The news desert issue is real,” said Patch President Warren St. John. For Patch, the dearth of local content presents an opportunity to… Continue reading »
by Sarah Sluis // September 27th, 2019 //
»
 

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