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»Q2

Comic: Gearing Up For Q2

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...
by Nate Neal // May 1st, 2020 //
»
Duopoly Dented; Influencers Offer Cash For Brand Follows

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cashing In The new hottest thing on Instagram is … giving away cash. Facebook and Google ads are a slow, expensive way to accrue followers. With cash giveaways, brands acquire hundreds or thousands of new users in one swoop. Influencers provide a list of... Continue reading »
by AdExchanger // April 29th, 2020 //
»
Rocket Fuel Still Trying To Ignite

Rocket Fuel’s attempt to turn its business from an ad net to a growing software provider continues. The success of that effort may boil down to its chances with three holding companies. The company’s Q2 2016 net revenues fell 7% year over year to $66 million, it reported Tuesday, and GAAP revenue declined 3% YoY.... Continue reading »
by Ryan Joe // August 2nd, 2016 //
»
Expedia Flies After Q2, Pushed By Ad-Driven Tailwinds

Analysts’ high expectations for Expedia’s Q2 2014 earnings were justified when the travel-booking company reported YoY revenue growth of 24% to $1.49 billion. Though driven predominately by strong hotel room night and air ticket growth, Q2 advertising and media revenue played a notable role in causing the revenue hike, growing 54% YoY to $123 million.... Continue reading »
by Sam Spector // July 31st, 2014 //
»
Facebook Reports Q2, Mobile Grows To 62% Of Ad Revenue

Facebook reported second-quarter earnings on Thursday amid generally high expectations for the company's advertising business, especially as it pertains to mobile and video. Investors were not disappointed. Facebook posted Q2 advertising revenue of $2.68 billion, a 67% increase from Q2 2013. Of that, mobile advertising is becoming increasingly important – it constituted 62% of Facebook’s total advertising... Continue reading »
by Zach Rodgers // July 23rd, 2014 //
»
Facebook's Q2 Brings Big Jump In Mobile Ad Revenue

Facebook reported Q2 earnings after business close today, and its ad revenue picture is rosy, especially from a mobile standpoint. Revenue from ads grew 61% year over year to $1.6 billion, of which mobile contributed 41%, or $656 million.  That's a striking increase from Q1, when mobile contributed 30% of total ad revenue. During the quarter... Continue reading »
by Zach Rodgers // July 24th, 2013 //
»
Q2 Update: Mobile RTB Grows Through Rich Media, In-App Ads

In the second quarter of 2013, marketers maintained the momentum from the end of Q1. In AdExchanger's Q2 mobile roundup, mobile ad networks and companies saw that rich media and in-app ads continued to drive expansion in the mobile RTB space. Mobile ad exchange MoPub saw advertisers continuing to adopt programmatic buying at increasing rates.... Continue reading »
by Judith Aquino // July 23rd, 2013 //
»
 

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