Concrete findings on how effective QR codes are at driving ad interactions are now available, and some industry best practices are emerging.
Lyft’s media network has grown a lot in two years. On Tuesday, the rideshare company announced a new slew of partnerships to boost its measurement capabilities for ads across its network.
Sure, it’s July. But as the 2024 holiday shopping season nears, using location intelligence allows businesses to integrate physical and digital experiences, creating a cohesive customer journey across both realms.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Maxxed Out Google will temporarily allow opt-outs for its search partner network, GSP, which serves ads for searches on non-Google sites, Adweek reports. Google is responding to a report last week by Adalytics, an ad tech auditing outfit. Adalytics demonstrated how Google advertisers […]
Disney is celebrating the first birthday of ad-supported Disney+ with a new slate of targeting and measurement options for advertisers.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Inside Track How can I track you? Let me count the … hundreds of thousands of ways. The Markup analyzed a spreadsheet linked to a public page on Microsoft-owned Xandr’s website, and it was quite the trove of audience data. The spreadsheet contains […]
Betterment, an investment and financial services app that competes with Robinhood, has typically focused its digital advertising efforts on the bottom of the marketing funnel, including search and social. But spurred by the meme-stock-driven rise of retail investing, the company decided to change up its tactics and pursue a brand awareness campaign centered on digital out-of-home (DOOH).
In today’s hybrid retail environment, customers can window shop in person or comparison shop online before completing their purchase in a store or on the internet. Or they partake in “buy online, pick up in store” (BOPIS). The need to capture the customer’s journey between online and offline behavior was the seed for Foursquare’s new Closed Loop feature, the location data platform’s latest addition to its attribution product
What does ad tech have in common with analytics for virtual meetings? More than you might think, according to former Foursquare CEO and Placed Founder David Shim, whose new venture, Read, launched on Wednesday with $10 million in seed funding. “A lot of ad tech founders move on to other categories, [and] when they do […]
It’s been a big week for location data-related deals. PlaceIQ acquired location data and measurement company Freckle IoT on Tuesday. And a day before, Foursquare said it would merge with Factual. Together, Foursquare and Factual have more than $150 million in combined revenue, data derived from over 500 million devices worldwide and 400+ employees. The […]
