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»startup

Brian O’Kelley’s Next Move Has Nothing – And Everything – To Do With Advertising

What does physical commodities trading have in common with programmatic advertising? Quite a lot. So it makes sense that ad tech godfather and AppNexus founder Brian O’Kelley is revving up a new startup called CMDTY (pronounced “commodity”) that aims to apply data and technology to the old-school industry of supply chain and logistics management. His... Continue reading »
by Allison Schiff // September 12th, 2019 //
»
OMG's Katelman On What Is A Startup?

Steve Katelman, EVP, Omnicom Media Group. took a slightly different tack with our round-up question on "When Is A Startup No Longer A Startup?" From his agency perch, Katelman opted for defining the startup. The “startup” company became famous in the late nineties during the dot.com boom/bust, and even though those days are long behind... Continue reading »
by John Ebbert // February 8th, 2013 //
»
When Is A Startup No Longer A Startup?

When you look around the advertising ecosystem, the ad technology sector is packed with start-ups which are often heavily-backed by venture capitalists willing to make a bit that Company X will be the next Facebook or Google. Yet, over the past few years, some ad tech startups have crossed a threshold and created real businesses... Continue reading »
by John Ebbert // February 8th, 2013 //
»
 

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