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»Foursquare

Square Deepens Marketing Solution, Ties Email To Sales Data

Twitter founder Jack Dorsey’s payment startup Square is moving farther up the funnel. Known mainly as a lightweight mobile payment processor for boutique mom-and-pop stores and taxi cabs, Square on Tuesday rolled out Square Marketing, a product that will fit in to its growing set of Customer Engagement tools for small and midsize businesses (SMBs).... Continue reading »
by Kelly Liyakasa // April 7th, 2015 //
»
Millennial Media Ramps Up Its Location-Based Mojo

Millennial Media is beefing up its location data prowess. The mobile ad network is rolling out an audience location ad suite dubbed “Point” and is teaming up with mapping and geo-analytics mainstay Esri. Point unifies three location-based products: Point Audience Frames, powered by Esri, which lets advertisers use hyper-local data to build campaigns; Point-Fencing Route,... Continue reading »
by Kelly Liyakasa // June 6th, 2014 //
»
Foursquare’s Crowley On Re-Inventing Local Search

Foursquare founder Dennis Crowley wants users to know that the company has moved away from the check-in, its former flagship service. The location-based platform’s future now lies in technology that enables users to do personalized local searches and find their friends on any device. “Our goal is to reinvent local search and local discovery,” said... Continue reading »
by Judith Aquino // May 20th, 2014 //
»
Foursquare Leverages 'Check-In' Data Trove, Eyes LatAm Expansion

As consumer apps companies ramp up efforts in geo-targeted ads and hyper-local search, Foursquare has responded by turning check-in data into marketing services opportunities. Following a February announcement that Microsoft would invest $15 million in the location-savvy startup after its $35 million Series D in December, Foursquare’s revenue stream – and data reach – may get... Continue reading »
by Kelly Liyakasa // March 31st, 2014 //
»
MomentFeed CEO: Why Google, Microsoft Are Looking To ‘Local’

Location-based marketing technology company MomentFeed is betting big on the hyper-local search and marketing movement. Founded in 2010, the Facebook Preferred Marketing Developer (PMD) company has raised $3 million in seed funding and recently closed a $6 million Series A round. According to its chairman and CEO Robert Blatt, MomentFeed is “the first company to... Continue reading »
by Kelly Liyakasa // February 7th, 2014 //
»
Its Back Against The Wall, Foursquare Prepares To Package Its Data

After Foursquare and its CEO Dennis Crowley struggled for several months to cobble together this week's whopping $41 million funding round, the social check-in service is still getting heat over whether it will be able to draw revenue and maintain its high $800 million valuation. While emails to Foursquare went unanswered about how it might... Continue reading »
by David Kaplan // April 12th, 2013 //
»

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