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»David Shim

David Shim, Foursquare’s Former CEO, Has A New Startup To Unsuck Virtual Meetings

What does ad tech have in common with analytics for virtual meetings? More than you might think, according to former Foursquare CEO and Placed Founder David Shim, whose new venture, Read, launched on Wednesday with $10 million in seed funding. “A lot of ad tech founders move on to other categories, [and] when they do... Continue reading »
by Allison Schiff // September 29th, 2021 //
»
Foursquare And Factual Bet That The Future Of Location Data Is About More Than Advertising

It’s been a big week for location data-related deals. PlaceIQ acquired location data and measurement company Freckle IoT on Tuesday. And a day before, Foursquare said it would merge with Factual. Together, Foursquare and Factual have more than $150 million in combined revenue, data derived from over 500 million devices worldwide and 400+ employees. The... Continue reading »
by Allison Schiff // April 8th, 2020 //
»
Its Back Against The Wall, Foursquare Prepares To Package Its Data

After Foursquare and its CEO Dennis Crowley struggled for several months to cobble together this week's whopping $41 million funding round, the social check-in service is still getting heat over whether it will be able to draw revenue and maintain its high $800 million valuation. While emails to Foursquare went unanswered about how it might... Continue reading »
by David Kaplan // April 12th, 2013 //
»
‘Placed Panels’ Look To Replace Demo Data With Location-Based ‘Opt-Ins’

Targeting consumers according to their demographic profile is one area where online and offline media buying methods still closely resemble each other. While many ad tech companies have pitched alternatives, such as relying on the social graph to segment consumers, that approach is hindered by guesswork when it comes to drawing on offline behaviors. When... Continue reading »
by David Kaplan // October 16th, 2012 //
»
 

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