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»David Shim

Its Back Against The Wall, Foursquare Prepares To Package Its Data

After Foursquare and its CEO Dennis Crowley struggled for several months to cobble together this week's whopping $41 million funding round, the social check-in service is still getting heat over whether it will be able to draw revenue and maintain its high $800 million valuation. While emails to Foursquare went unanswered about how it might... Continue reading »
by David Kaplan // April 12th, 2013 //
»
‘Placed Panels’ Look To Replace Demo Data With Location-Based ‘Opt-Ins’

Targeting consumers according to their demographic profile is one area where online and offline media buying methods still closely resemble each other. While many ad tech companies have pitched alternatives, such as relying on the social graph to segment consumers, that approach is hindered by guesswork when it comes to drawing on offline behaviors. When... Continue reading »
by David Kaplan // October 16th, 2012 //
»

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