Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Why Social Is Unaffiliated TikTok is beginning to cut US creators in on sales – aka affiliate commissions – through its on-platform shopping service, Shops. The product is being tested by pilot brand advertisers and creators, Insider reports. Posts with the affiliate tag […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In Residence Residential IP networks (Honeygain, EarnApp and Pawns.app, to name a few) are services that pay people for access to their IP, usually something like $25 to $75 per month, depending on how much data they share. It’s a useful service for […]
First-party data will be indispensable in a world without third-party-cookies. But before publishers can monetize that data, they need to respect it, said Karthic Bala, executive vice president of data, product and technology at CNET, a Red Ventures-owned publisher that covers tech and consumer electronics.
In the affiliate marketing world, publishers pursued the same goal retailers are pursuing today: to convert online intent into a shopper journey. Affiliate nets work with performance marketers, so retailers should branch out to digital-native marketers, writes Michael Jacobi, co-founder and CEO of Button.
Less is more for Dotdash Meredith, IAC’s fastest-growing business unit. When Meredith’s Health.com site migrated to Dotdash’s digital platform last week, the impact was immediate. Although the site now hosts 30% fewer ads, its pages load five times faster, and the click-through rate on ads is up by 60%.
“The Sell Sider” is a column written by the sell side of the digital media community. Rakuten Rewards, formerly Ebates, is an 800-pound gorilla in the affiliate marketing business. But what’s the point of being biggest if nobody wants to be in the affiliate business? Since its acquisition by the Japanese ecommerce giant Rakuten and […]
Taboola has had a busy month. Three weeks after the company began trading on the Nasdaq, it acquired the commerce-based ad tech company Connexity for $800 million on Friday. Connexity is a logical and alluring takeover target. Taboola places recommendation boxes on publisher sites to connect visitors with advertisers and other publishers. Connexity is also […]
Food delivery app Deliveroo has long wanted to justify spending more on affiliate marketing, but the tech to measure affiliate incrementality just hasn’t been there, says Tiziana Bacchilega, Deliveroo’s global affiliates lead for performance marketing. “There’s no doubt about the value of this channel,” Bacchilega said. “We just need some backing to be confident in […]
Affiliate marketers are largely overlooking what could be one of their best-performing channels: apps. Although most retail marketers say they generate hardly any app installs from their affiliate programs, the reality is quite different, said Mike Jaconi, CEO and co-founder of mobile commerce marketing company Button. App users are more loyal, more likely to make […]
Partnerize said Tuesday it has purchased the affiliate network Pepperjam for an undisclosed price. Partnerize’s tech uses automation to help clients optimize their relationships with marketer partners, like affiliates, ecommerce ad deals or influencers. Pepperjam has a traditional affiliate network business where publishers link from their page to a product page, and a network of […]
