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»purchase funnel

Auto Marketers Are In On EV; Google’s Search Contenders Up The Ante

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Behind The Wheel Auto makers aren’t the kingmakers they were in the Mad Men heyday, but it’s a major category and a bellwether for upper-funnel advertisers.  Before 2021, there was little to no advertising for EVs. And Tesla didn’t prompt ad budgets to shift... Continue reading »
by AdExchanger // January 18th, 2022 //
»
Gap’s CMO: “Content Has To Evolve As You Move Through The Funnel”

You know you’ve won the lottery as a brand when you go viral on TikTok (for a good reason). Last year, it was Ocean Spray, and this year it’s Gap, whose vintage logo sweatshirts – the brown one, in particular – made a comeback on TikTok as an unexpected fashion trend of 2021. Gap capitalized on... Continue reading »
by Allison Schiff // September 20th, 2021 //
»
Intel Analyzes Clickstream Data For A Look Inside The Full Funnel

Intel has a product to sell, but it’s not a retailer. And that’s where campaign management gets tricky. The chip manufacturer has long partnered with retailers and ecommerce sites like Walmart, Best Buy, Target and Amazon to sell laptops and desktop computers with Intel processors inside. Intel, which doesn’t sell consumer-facing hardware on its own... Continue reading »
by Allison Schiff // July 12th, 2018 //
»
AdExchanger: The Purchase Funnel

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem...
by AdExchanger // June 1st, 2012 //
»
 

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