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»purchase funnel

Intel Analyzes Clickstream Data For A Look Inside The Full Funnel

Intel has a product to sell, but it’s not a retailer. And that’s where campaign management gets tricky. The chip manufacturer has long partnered with retailers and ecommerce sites like Walmart, Best Buy, Target and Amazon to sell laptops and desktop computers with Intel processors inside. Intel, which doesn’t sell consumer-facing hardware on its own... Continue reading »

by Allison Schiff // July 12th, 2018 //
»
AdExchanger: The Purchase Funnel

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem...

by AdExchanger // June 1st, 2012 //
»
 

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