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Salt Lake City, Utah, U.S.A. - February 24th 2021: Martinelli Gold Medal Sparkling Blush for festive occasions and gatherings. Fermented Apple Cider from the state of California.
Measurement

How Juice Brand Martinelli’s Gets To The Core Of Retail Media Incrementality

ROAS who? Martinelli’s is testing how crisp its retail media spend really is by using a new metric called incremental ROAS.

A scale with the letters AI on one side and a pencil and ruler on the other. The pencil and ruler represent the concept of measurement and precision
Measurement

Measured Has A New Tool That Lets Marketers Chat With Their Incrementality Data

Media measurement provider Measured launched an MCP integration that allows brands to ask ChatGPT, Claude, Gemini and other AI platforms how their media is performing.

CTV

Roku Revamps Its Home Screen To Appease Both Consumers And Advertisers

Roku unveiled its new home screen, which includes new features designed to further personalize the home screen experience for each viewer.

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CTV

Why Critics Say Email-Based IDs Don’t Work For CTV

Email targeting in CTV has a credibility problem as buyers and sellers question whether one-to-one identity even fits a channel built for broader reach.

PODCAST: AdExchanger Talks

How ‘Wrapped’ Insights Become Audience Segments

How does Spotify translate quirky Wrapped labels, like “divorced dad hipster,” into ad audiences? And is AI-generated content safe for brands? Spotify’s Global Head of Ad Product Katie English weighs in.

Marketers

Pirated Sports Streams Are Warping TV’s Most Important Ratings

Although tides of ad revenue flow based on the ratings of certain tentpole TV events, a new crop of scammers now operate illicit sports livestreaming rings, and there’s almost nothing broadcasters can do about it.

Popular

  1. Publishers

    Amazon Has New Tools To Help Publishers Prove Which Bidstream Signals Drive Demand

    Amazon Publisher Services released a host of tools, such as Signal IQ, to help publishers see which bidstream signals drive demand. Pinpointing which signals drive higher revenue is key for publishers.

  2. CTV Roundup

    FAST Content Isn’t Always ‘Premium,’ But That’s Where TV Ad Innovation Is Happening

    The FAST channel ecosystem is providing advertisers with a sandbox (no, not that sandbox) to test new CTV formats, targeting tools and programmatic buying methods.

  3. AdExchanger's Big Story podcast with journalistic insights on advertising, marketing and ad tech
    PODCAST: The Big Story

    The End Of The Programmatic Pageview

    TV piracy of sports streams is siphoning away millions of viewers. Then: Vox Media and BuzzFeed found new owners this spring, punctuating the end of the pageview era.

  4. CTV

    Why Critics Say Email-Based IDs Don’t Work For CTV

    Email targeting in CTV has a credibility problem as buyers and sellers question whether one-to-one identity even fits a channel built for broader reach.

  5. Evgeny Popov, Global Media Executive
    OPINION: Data-Driven Thinking

    Why Agentic Measurement Will Reprice The Ad Market

    Binary measurement preserves margin and lets late-arriving impressions claim credit they may not deserve. We need a new measurement model for the AI era.