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»affiliate

Strategic Commissioning Lets Marketers Tap Into Newfound Publisher Power

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Anthony Capano, North American Managing Director, Rakuten Advertising. For far too long, publishers have gone unrewarded for their influence on consumer behavior. From driving awareness and attracting new-to-file customers to influencing conversion and inspiring… Continue reading »
by AdExchanger Guest Columnist // July 28th, 2021 //
»
Mike Peralta
To Succeed Without Cookies, Try Content Commerce

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Mike Peralta, Global CRO, Future plc After a difficult 2020, the publishing world is bracing for an uncertain 2021. With ambiguity swirling around the future of the cookie and its potential replacement, many publishers,… Continue reading »
by AdExchanger // February 26th, 2021 //
»
How The Evening Standard and The Independent Use The Power Of Their Brands To Recommend Products

ESI Media owns The Evening Standard and The Independent, but each newspaper approaches affiliate product recommendations differently. “To add value to our consumers, we ask, ‘What’s relevant to our users? And where do we have authority?’” said Sandro Del Grosso, head of digital partnerships and ecommerce for ESI Media. For example, The Evening Standard offers… Continue reading »
by Sarah Sluis // March 10th, 2020 //
»
Jet.com Courts Premium Publishers With Competitive Affiliate Rates

Jet.com has been quietly pitching publishers on changes to its payment structure related to affiliate commissions. The message is clear: Work with Jet and it’s prepared to pay you for the privilege. Affiliate bucks often go to the more established players like Amazon or eBay. But in order to incentivize publishers to send traffic its… Continue reading »
by Kelly Liyakasa // June 26th, 2017 //
»
Newspapers Begin Staking Out Affiliate Programs

Affiliate marketing is old news, but not for newspapers. Most startup and legacy lifestyle publishers, such as Refinery29 or Condé Nast, and digital-first news companies have had affiliate networks quietly churning out reliable, incremental revenue streams. Now some newspapers, built on crumbling subscription and print advertising pillars, are starting to come around to the idea.… Continue reading »
by James Hercher // March 30th, 2017 //
»
New Mobile, Affiliate Units at CPX Interactive Aim to Capture Fragmented Spend

CPX Interactive was founded and long run as a traditional ad network business, but it wants to be known for multi-channel advertising — a la ValueClick. So it’s breaking out its channel offerings into branded divisions, starting with mobile and affiliate ads. Its new mobile network, Moversa, is three months old but already contributes 5%… Continue reading »
by Zach Rodgers // July 26th, 2012 //
»
Traffic Leaving A Publisher’s Site Has Value, VigLink Helps Publishers Collect Says CEO Roup

Oliver Roup is CEO of VigLink, an advertising technology company. AdExchanger.com: Is this your first start-up? What inspired you to start VigLink? OR: This is the first business I’ve started although I was an early employee at a startup I joined right after undergrad. For VigLink, I was looking for a business to start and… Continue reading »
by AdExchanger // March 11th, 2011 //
»
 

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