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»Commerce Advertising

Real Talk About Retail Media, With Ascential’s Patrick Miller

Retail media networks are coming out of the woodwork: Kroger, Target, Walmart, Michael’s, Best Buy, Ulta, Albertsons, Macy’s, AutoZone – even Dollar Tree has got one. But what exactly do people mean when they refer to a “retail media network”? It’s become an umbrella term. “I think it’s sloppy language,” says Patrick Miller, co-president of digital… Continue reading »
by Allison Schiff // June 7th, 2022 //
»
Another Consumer Brand Enters Ad Tech, As MLM Seller Nu Skin Acquires Mavely

Wall Street prognosticator Dan Salmon said last month at AdExchanger’s Programmatic IO conference that “every consumer-facing company will become an advertising company.” And here’s the latest example: On Wednesday, Nu Skin, a publicly traded multilevel marketing (MLM) company that sells skincare products and supplements, acquired mobile commerce startup Mavely. Terms of the deal were not… Continue reading »
by James Hercher // November 11th, 2021 //
»
Taboola Targets Ecommerce And Affiliate With $800M Deal For Connexity

Taboola has had a busy month. Three weeks after the company began trading on the Nasdaq, it acquired the commerce-based ad tech company Connexity for $800 million on Friday. Connexity is a logical and alluring takeover target. Taboola places recommendation boxes on publisher sites to connect visitors with advertisers and other publishers. Connexity is also… Continue reading »
by James Hercher // July 23rd, 2021 //
»
 

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