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»Commerce Advertising

Taboola Targets Ecommerce And Affiliate With $800M Deal For Connexity

Taboola has had a busy month. Three weeks after the company began trading on the Nasdaq, it acquired the commerce-based ad tech company Connexity for $800 million on Friday. Connexity is a logical and alluring takeover target. Taboola places recommendation boxes on publisher sites to connect visitors with advertisers and other publishers. Connexity is also... Continue reading »
by James Hercher // July 23rd, 2021 //
»
 

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