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»Campbell’s

Campbell’s Taps Into Pinterest Data To Soup Up Its Content Strategy

Consumer packaged goods brands like Campbell’s Soup are the epitome of content and commerce. The company ladles up recipes and cooking tips through an online community, app and email newsletter called Campbell’s Kitchen. But socially distributed content increasingly is its main ingredient for success. To boost content engagement across its owned-and-operated site and social channels,... Continue reading »
by Kelly Liyakasa // March 9th, 2017 //
»

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