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»Campbell’s

Amazon May Sell OTT Ads Outside Its Platform; Ad Spend Insights From Casper's S1

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Fuel On The Fire Amazon Publisher Services (APS), the company’s supply-side advertising technology unit, is in talks with broadcast and streaming app publishers about Amazon taking over inventory sales on other OTT platforms, including Android TV, PlayStation, Xbox and Apple TV, The Wall Street... Continue reading »
by AdExchanger // January 13th, 2020 //
»
Campbell’s Taps Into Pinterest Data To Soup Up Its Content Strategy

Consumer packaged goods brands like Campbell’s Soup are the epitome of content and commerce. The company ladles up recipes and cooking tips through an online community, app and email newsletter called Campbell’s Kitchen. But socially distributed content increasingly is its main ingredient for success. To boost content engagement across its owned-and-operated site and social channels,... Continue reading »
by Kelly Liyakasa // March 9th, 2017 //
»

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