“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Mayer, chief marketing officer at Trueffect. Smart enterprises nurture their best assets. Not surprisingly, data has recently taken the coveted second-place position behind companies’ most valuable asset: employees. Companies […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at Dstillery. Millennials. Multicultural. Multicultural millennials. If you are a marketer, chances are these “M” words keep you up at night. It makes sense. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ivan Zalamea, data scientist at PlaceIQ. In digital advertising, fraud is a reality everyone must learn to deal with and adapt to. The mobile ecosystem is no exception, and it’s […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Brian Brownie, director of advertising operations at eBay North America. Programmatic, like many things in life, is an exercise in trial and error for most US publishers. Those with exceptional scale and a high-quality […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dan Hill, senior data scientist at Integral Ad Science. How effective was the last ad campaign you worked on? What was the return on investment? Chances are you don’t know. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Linda Sughrue, director of service operations at DataXu. There’s no denying that bringing programmatic media buying in-house is hot right now. The topic makes the rounds in articles, sales pitches […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ed Kozek, senior vice president of product and engineering for WeatherFX at The Weather Company. How would you say 25% of your week is spent? If your answer is vendor meetings, you aren’t alone. My […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, co-founder and chief revenue officer at Bionic Advertising Systems. Back in 2007, a company called TRAFFIQ started one of the first programmatic futures exchanges. The idea was simple. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Grabowski, CEO at Iris Mobile. The landscape, language and measurement of new channels have changed to a point where traditional display inputs are no longer king. We have traversed […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Chavez, CEO at Krux. Google recently informed its data-management platform (DMP) partners that it would impose new restrictions on pixels fired by campaigns that run on the Google Display […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dennis Buchheim, vice president of programmatic advertising products at Yahoo. It seems that almost every day, marketers are faced with a new trend or media channel where they must ask: […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Peter Spande, chief revenue officer at Business Insider. I want to get out ahead of all the year-end stories about resolutions and predictions. If you are in charge of yield for a publisher and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. Thanks to amazing new offerings from Facebook, Google, Amazon and others on deeply connected identity and tracking solutions, we are seeing two major developments. […]
“Data-Driven Thinking ” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Stocki, vice president of digital services at Experian Marketing Services. If they haven’t heard it already, every chief marketing officer will soon be asked this question: “Do you plan […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Williams, chairman and CEO at Merkle. The world of addressable media continues to gain scale and momentum. Every day, new addressable audience platforms, such as Apple, Amazon and Walmart, […]
Two years is a long time for online publisher Vox Media. In that span, the owner of seven editorial sites – including The Verge, SB Nation, Eater and Polygon – went from eschewing programmatic to embracing it. Vox’s strategy changed because its sites grew, explained Joe Purzycki, Vox Media’s VP of advertising. Vox totaled 20 […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Serfaty, director of social advertising at Matomy Media Group. Advertising on Facebook has undergone a dramatic transformation over the last year. It’s evolved from what was primarily an engagement-based […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Louis Moynihan, vice president of business development at Demandbase. If you have been in ad tech a decade or two, you’re probably sensing a major sea change. Online advertising used […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Petty, vice president of global media and partnerships at dunnhumby. We’ve all done it. Days after browsing a product online, maybe across several different sites, we see it out […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Will Doherty, senior director of business development at Index Exchange, a division of Casale Media Inc. The jig is up. And it’s been up for a long while. It’s time to move past dynamic […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ed Darmanin, chief revenue officer at 140 Proof. Ever since Snapchat crashed the social networking scene, the app has made social heavyweights fidget anxiously and spawned a long line of […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Choi, CEO at Nativo. Engaging consumers through authentic brand content is more important than ever for drawing them into the marketing funnel. And the best measure of successful brand […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at Dstillery. As Advertising Week drew to a close, a colleague of mine who is relatively new to ad tech voiced disbelief that many […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Richard Jalichandra, CEO at iSocket. A recent AdExchanger column concluded that everyone is to blame for lagging automated guaranteed adoption. Buyers, sellers and vendors are not exempt. I agree. All parties bear responsibility for […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lawrence Herman, CEO at BlueLink Marketing. It seems over the past year we’ve heard a number of creative agencies tout programmatic ad buying as the perfect answer to a company’s […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Mayer, chief marketing officer at Trueffect. Facebook’s ad platform, Atlas, recently relaunched with an entirely rewritten ad server platform, a newly redesigned user interface and the ability to target […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Ostermiller, founder and CEO at Altitude Digital. Programmatic video platforms are perhaps the hottest commodity in ad tech right now, with several high-profile acquisitions taking place in the past six months alone. The […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Denise Colella, CEO at Maxifier. I recently listened to a great panel where marketers like Bank of America, Kraft and Dell discussed the big P (programmatic) and its impact on […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Keith Pieper, director of product management at SpotXchange. Fraud is a big issue. Quality is a bigger issue. Sadly, both are subjective. There are a growing number of solutions on […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ted Dhanik, CEO at engage:BDR. The news media industry is caught between the traditions of the print world and the experimentations of the digital age. Their struggle is to make […]
Infillion checked in with its latest acquisition on Friday: Foursquare. Apparently, if there’s a strategically interesting or distressed ad tech asset on the market, Infillion will find it.
A week ago, HBO MAX had its verified Reddit account overrun by a hacker group, which eluded notice for two days while it ran 108 different ad permutations targeting an unknown number of Redditors.
Adapting other channels’ strategies might be what gaming platforms need to do to get advertisers comfortable spending more. Leaning into gaming’s differentiators will come later, after bigger budgets arrive.
Taboola has made an offer to buy Dianomi, a UK-based ad tech company that connects financial advertisers with premium business and finance publishers.
When a creator already loves the product they’re marketing, it’s easy to work it into their content in ways that feel natural. That’s exactly what the Try Guys did.
The court has unsealed Judge Leonie Brinkema’s full remedies opinion in US v. Google (ad tech edition). So, what’s in there?
