“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeff Hirsch, president at CPXi. Clichés may feel overused, but there is a reason they become such go-to phrases. At their core, they are expressions of truth so basic that […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Sam Barnett, CEO at Struq. Mobile users represent the most engaged set of users across all devices. They click on ads more than twice as much as desktop users and the […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Will Doherty, senior director of business development at Index Exchange, a division of Casale Media Inc. For four years, I oversaw business development for a programmatic buying platform that integrated supply sources and data […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eli Portnoy, president at Thinknear by Telenav. Much has been written about the things marketers should consider when rolling out a digital ad campaign. Some brands and products, such as […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Ash Kumar, CEO and co-founder of TapSense. As rumor and speculation build around the new iPhone 6, we in the mobile industry can hardly wait for Apple’s announcement on Sept. 9. The […]
“The Sell Sider” is a column written by the sell side of the digital media community. Receive The Sell Sider in your inbox twice a week by signing up for the email here, and selecting The Publisher Newsletter. Today’s column is written by Alex Linde, senior vice president of monetization at The Weather Company. Mobile can sometimes […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by John Lee, executive vice president at Merkle. First-party data-driven marketing is becoming increasingly pervasive. Marketers use data to individually match and engage their own customers and prospects on addressable platforms like […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Brian Mikalis, senior vice president of monetization at Pandora. Publishers that sell directly to advertisers and agencies are now faced with how to handle programmatic sales. Traditional RFPs have recently started including questions about […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Matt Greitzer, co-founder and chief operating officer at Accordant Media. It’s always surprising to me when marketers don’t fully leverage their data. It is only logical that a brand would analyze […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Josh Herman, vice president of partner and product strategy at Acxiom. Addressable television has arrived, but where is it taking us? With a reach of more than 40 million households and […]
“The Sell Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Jim Spanfeller, CEO at Spanfeller Media Group, The Association of National Advertisers (ANA) recently joined online fraud-detection firm White Ops for an effort called “The Marketers’ Coalition.” Together they will look into the issues of impression fraud […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, co-founder and chief revenue officer at Bionic Advertising Systems. I recently tried to explain what I do for a living to my 14-year-old son. I found myself telling […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Tom Triscari, CEO at Yieldr. When an advertiser’s CEO, CFO and CMO meet to discuss their programmatic marketing strategy and budget, they increasingly talk about whether to take an in-house approach. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Megan Pagliuca, VP and GM for digital media at Merkle Inc. It was penned in response to Rob Griffin’s recent piece, “The Death of the Third-Party Ad Server.” Rob Griffin’s […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Barry Lowenthal, president at The Media Kitchen. A couple of years ago we started exploring using private marketplaces. But we weren’t successful at getting wide adoption, within the agency or […]
“The Sell Sider” is a column written by the sell side of the digital media community. Receive The Sell Sider in your inbox twice a week by signing up for the email here, and selecting The Publisher Newsletter. Today’s column is written by Michael Persaud, director of programmatic advertising at Wenner Media. The publisher-facing ad technology […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. A few months back, Marc Andreesen made the bold prediction that the news industry, which includes a large group of local publishers, will grow […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Swanson, president of global ad sales at Opera Mediaworks. A few weeks ago, I saw on Facebook that a friend of mine said she was being targeted there for […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Matthew Keylock, senior vice president and global head of data at dunnhumby. Maybe a consumer in the pet category isn’t a person, but for most products, it is […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dave Currie, chief marketing officer at The List. Within three years, the average chief marketing officer will spend more on technology than a chief information officer. Approximately22% of global ad […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Flanagan, director of strategy at DataXu. The list of giant brands announcing major programmatic initiatives is growing long, with Mondelez, Procter & Gamble and American Express joining “old-timers” like […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Mayer, chief marketing officer at Trueffect. Some of the largest companies on the Internet are working on ad IDs and complex identity-management solutions, both of which aim to serve […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Bosco, CEO at ChoiceStream. Industry publications predict growing budgets dedicated to programmatic, which will consume larger percentages of brands’ total digital spending across various company sizes, verticals and countries. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rob Griffin, executive vice president and global head of digital at Havas Media Group. I have been in the business since late 1995 and have witnessed the evolution of the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jessica Yiu, audience analyst at PlaceIQ. The golden rule in real estate is location, location, location. The same mantra has been adopted by the world of digital marketing, albeit with […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at Dstillery. Mobile is becoming the primary bridge between online and offline data, driven largely by the availability of location data via mobile devices. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Manvydas, vice president of advertising strategy and solutions at Experian Marketing Services. To improve the performance of their digital advertising campaigns, marketers can use yield-optimization practices, which are common […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Casale, vice president of strategy at Casale Media Inc. When I first wrote about deal ID more than two years ago, it was a simple idea with an uncertain […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Choi, CEO at Nativo. Last December, the Interactive Advertising Bureau (IAB) released a native advertising playbook to establish a common framework for the industry. Since then, native has become […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Greg Smith, vice president of programmatic at Tremor Video. Display ads are most commonly used for direct-response campaigns that rely on behavioral targeting. Video ads, by contrast, generally do not […]
At AdExchanger’s Programmatic AI conference, media experts discussed how the rise of AI-generated content is changing the industry’s understanding of “premium” content.
Recorded live in Las Vegas at Prog AI, the AdExchanger team tackles a tricky question: As AI floods the feed with chaotic, addictive content and people engage with it, what does “premium” even mean anymore?
Two decades after the first RTB auction, programmatic is more complex than ever – and that’s before you even consider generative AI.
Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed the fallout of Publicis Groupe’s $2.2 billion acquisition of LiveRamp over the weekend.
Meet Kovva, a new AI ad tech startup tackling the unglamorous gruntwork that programmatic has never fully automated.
Upfront week is officially over. In case you missed any of the dog-and-pony shows — including Chappell Roan belting out “Pink Pony Club” during YouTube’s Broadcast — don’t worry; we’ve got you covered.
