• Programmatic I/O New York//
  • Top 50 Programmatic Power Players//
  • Newsletter Sign-up
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • Programmatic I/O Las Vegas
    • Programmatic I/O New York
    • Industry Preview
    • AdExchanger Awards
    • Power Players
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS
  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • Programmatic I/O NY
    • Top 50 Programmatic Power Players
    • AdExchanger Awards
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»Nativo

CCPA Enforcement Begins: What Every Publisher Needs To Do To Comply

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Julie Rubash, vice president of legal at Nativo. The California Consumer Privacy Act (CCPA) has significant ramifications for publishers and their handling of consumer data, not just in California but across the country and… Continue reading »

by AdExchanger // July 6th, 2020 //
»
Advertisers And Publishers Must Adapt Their Priorities To Seize 2020’s Opportunities

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Choi, founder and CEO at Nativo. The pace of change in advertising is accelerating, but technology is no longer the sole driver. Instead, privacy regulations and heated competition among… Continue reading »

by AdExchanger // December 20th, 2019 //
»
Wise Publishing Gets Wise To Latency Reduction

Slow-loading ads are still a perennial problem for publishers. Wise Publishing, a Toronto-based publisher of personal finance content with around 5 million monthly unique visitors, acquires a significant portion of its traffic through paid channels. But if an ad loads slowly and a visitor leaves, so does that monetization opportunity. “Dealing with latency is incredibly… Continue reading »

by Allison Schiff // July 23rd, 2019 //
»
A Path Forward That Publishers Are Ignoring

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Justin Choi, founder and CEO at Nativo. The age of the platform has, without a doubt, taken a serious toll on publishers. Direct content consumption on publisher sites gave way to content discovery via… Continue reading »

by AdExchanger // February 13th, 2019 //
»
Publishers Don’t Have An Ad Problem. They Have A Product Problem.

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Justin Choi, founder and CEO at Nativo. Today’s publishers are under pressure from seemingly countless external forces. They face downward pressure on ad prices, consolidation of spend within the duopoly (and now, the triopoly),… Continue reading »

by AdExchanger // December 19th, 2018 //
»
How Private Exchanges Are Changing The Standards For Programmatic Native

Programmatic native is cleaning up its act. Content recommendation engines like Taboola and Outbrain provide an easy incremental revenue stream for publishers. But their cost-per-click model, which favors performance over quality, enables traffic arbitrage and creates brand safety risks. To account for those concerns, native exchanges like TripleLift, Connatix, Nativo and Sharethrough have leveraged direct… Continue reading »

by Alison Weissbrot // May 15th, 2017 //
»
Nativo Opens Door To Programmatic Sponsored Content

Sponsored content is going programmatic, courtesy of a partnership between native ad company Nativo, and demand-side platform The Trade Desk. GroupM’s native ad division, Plista, will be a key buyer in the new partnership. The deals transact via a private marketplace, but with fixed pricing. Nativo will add in a programmatic guaranteed option later this… Continue reading »

by Sarah Sluis // March 17th, 2017 //
»
The Risky Business Of Programmatic Native

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Rooke, senior vice president of strategy and operations at Nativo. While some expect a surge in programmatic native this year, publishers must understand the risks that come with it… Continue reading »

by AdExchanger // March 9th, 2016 //
»
US News & World Report Reworks Sponsored Content Experience

Could it be that we’re entering the second generation of sponsored content? Nativo CEO Justin Choi thinks so. His case in point: US News & World Report, which started its sponsored content studio, BrandFuse, in 2012. “Publishers are shifting from the first gear of native, which was adoption and seeing if they could find success… Continue reading »

by Sarah Sluis // November 18th, 2015 //
»
The Secret Ingredient To Measuring Success In Native

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Rooke, senior vice president of strategy and operations at Nativo. There is no broad consensus among marketers for defining success in native advertising. That’s not surprising since native is… Continue reading »

by AdExchanger // July 14th, 2015 //
»
See more articles
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Verve Group Acquires Mobile DSP Dataseat Because Privacy, Privacy, Privacy
  • Universal Music Makes Its Data-Driven Ad Platform Play
  • Marketers Have One Year To Migrate To The New Google Analytics – But It’s Already A Mess
  • As Ad Tech Consolidates, Publishers Need To Tread Carefully
  • Ready to Experiment With Influencer Marketing? 3 Strategies For Getting Started
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2022 Access Intelligence, LLC - All Rights Reserved