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»tom chavez

With Google Barring DMP Pixels on GDN, Has It Thrown Baby Out With The Bath Water?

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Chavez, CEO at Krux. Google recently informed its data-management platform (DMP) partners that it would impose new restrictions on pixels fired by campaigns that run on the Google Display... Continue reading »
by AdExchanger // November 6th, 2014 //
»
Mobile DMP: Dead At Design Time

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Chavez, CEO at Krux. In June 1999, a venture called Wingspan Bank launched with a breakthrough idea: Consumers should do their banking online. By September 2000, it was defunct.... Continue reading »
by AdExchanger // February 17th, 2014 //
»

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