Home Podcast Podcast: Startups Of 2020

Podcast: Startups Of 2020


Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts.

Tom Chavez built two successful ad tech companies (Rapt and Krux) and sold them to two large strategics (Microsoft and Salesforce). In this episode, he talks about those experiences and his new venture studio, Super{set}.

Super{set} is not a traditional VC firm. The company calls itself a “venture studio.” Its idea is to use its $65 million fund to build startups from scratch. Chavez himself has been CEO of three portfolio companies in the last year.

“We want to be there at formation and we want to have dirt under our fingernails as we’re helping to get the company built,” he says. “We didn’t want to show up at board meetings every two months and critique somebody else’s craftsmanship.”

Among Super{set}’s six portfolio companies is a marketing technology startup that Chavez says has an opportunity to solve for two looming challenges in ad tech: rising complexity and the escalation of privacy.

“We’ve manufactured a lot of complexity for ourselves in the ecosystem. The complexity management aspect itself gives the basis of a very compelling mar tech play,” he says.

On privacy, Chavez adds, “A lot of the data management and CDP infrastructure that’s out there is facing a pending meltdown in the reactor core because they’re not taking seriously the privacy and data security dimension. The evolving global privacy regime creates a new set of rules. You can’t staple it on. We think you need to design it from the studs up.”

Also in this episode: Latinx founders, recurring patterns in technology.

Must Read

shopping cart

Moloco Invests In Its Competitor Topsort As The Retail Media Stakes Go Up

Topsort can lean into Moloco’s algorithmic personalization, while Moloco benefits from Topsort’s footprint with local retailers in the US and in Latin America.

CDP BlueConic Acquires First-Party Data Collection Startup Jebbit

On Wednesday, customer data platform BlueConic bought Jebbit, which creates quizzes, surveys and other interactive online plugs for collecting data from customers.

Comic: The Showdown (Google vs. DOJ)

The DOJ’s Witness List For The Google Antitrust Trial Is A Who’s Who Of Advertising

The DOJ published the witness list for its upcoming antitrust trial against Google, and it reads like the online advertising industry’s answer to the Social Register.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Why Vodafone Is Giving Out Grades For Its Creative

One way to get a handle on your brand creative is to, well, grade your homework, according to Anne Stilling, Vodafone’s global director of brands and media.

Inside The Fall Of Oracle’s Advertising Business

By now, the industry is well aware that Oracle, once the most prominent advertising data seller in market, will shut down its advertising division. What’s behind the ignominious end of Oracle Advertising?

Forget about asking for permission to collect cookies. Google will have to ask for permission to not collect them.

Criteo: The Privacy Sandbox Is NOT Ready Yet, But Could Be If Google Makes Certain Changes Soon

If Google were to shut off third-party cookies today and implement the current version of the Privacy Sandbox, publishers would see their ad revenue on Chrome tank by around 60% on average.