“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by James Curran, CEO and founder at Staq. When it comes to discrepancies in digital advertising, publishers bear the brunt of the cost. It’s a fact that is so ingrained in the standard processes used […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michele Appello, director of business solutions at Improve Digital. What makes an ad viewable? Your answer may differ based on whether you work on the buy side or the sell […]
Publishers often talk about wanting to “help the buyer however it wants to buy,” embracing methods like private marketplaces, direct sales or automated guaranteed. But a big part of how buyers want to buy today is with data. Tribune Publishing wants to create more data-focused advertising opportunities throughout the organization – which includes the Los […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, vice president of strategic partnerships at MediaMath. There was a time when advertising was a game of statistical assumptions about the types of people who were consuming media. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mendel Senf, CEO at Yieldr. There’s been plenty of commentary on the problems that exist within digital advertising, spanning from fraud and viewability issues to opaque practices and brand safety […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Patrick Hounsell, executive vice president and chief digital officer at Merkle. I was at an industry conference recently. It was another in a long line of events where one smart industry […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Matevz Klanjsek, co-founder and chief product officer at Celtra. Ridley Scott produced two masterpieces early in his career: “Blade Runner” in 1982, which some considered the greatest science fiction film ever made, and the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Amihai Ulman, founder and chief operating officer at Mass Exchange. Every couple of years, the industry develops an infatuation with a new topic. Today’s infatuation: describing the current media trading […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Longo, managing director at Accordant Media. Every brand has a checklist when it comes to its programmatic media strategy. Right time – check. Right place – check. Right message – […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Finn Faldi, CEO at Trueffect. Data has become the modern-day currency for brands to maintain a competitive advantage. As a result, brands have increasingly built entire infrastructures – a combination of […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Romain Job, US general manager at Smart AdServer. Many digital publishers in Europe are thriving in an advertising market very different from that in the US. Those distinctions offer important insights for US publishers, […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Rany Ng, product management director, video and TV advertising, DoubleClick by Google. I enjoy a good binge-watching session of “Breaking Bad” as much as the next person. But when it comes to television, what […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Louis Moynihan, vice president of strategic alliances at Demandbase. Last year, I declared the convergence of ad tech and marketing tech to be a key theme of 2014. Since then, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder at Simpli.fi. Dynamic ads, where the ad shown to a particular user reflects products viewed or pages visited, have been a popular mainstay of programmatic advertising […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Dave Marquard, director of product management, publisher products, at Integral Ad Science. Now that the MRC has defined that for a digital display ad to be viewable, half of the creative must be in […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lung Huang, vice president of global partnerships at 84.51°. Little known fact: The Dalai Lama is technically not chosen, but rather found. This idea of “being found rather than chosen” […]
The rise of private marketplaces has transferred power to publishers, who can communicate information about fill rates, win rates and floor prices to buyers. “What makes programmatic successful is having insights to communicate to the trading desk,” said Sean Holzman, chief digital revenue officer for Bonnier, publisher of Popular Science, Saveur and Field & Stream, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lux Narayan, co-founder and CEO at Unmetric. It’s sad to see the “Mad Men” series come to an end. The show struck a nostalgic chord for me and others with […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ali Bohra, director of product marketing at Adobe. Are you reaching your audience where they are most often? It’s an increasingly important question for marketers today. The rapid proliferation of […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bob Gilbreath, co-founder and president of Ahalogy. Back in the golden years of advertising, the creative agency was king and media folks were second-class citizens. A typical agency meeting was spent debating […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Lorne Brown, CEO at Operative. How can we reach the people we’d ordinarily try to reach on their televisions, now that they no longer look at their televisions? Consumers aren’t just watching cat videos […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bob Buch, CEO at SocialWire. Facebook launched a remarketing product in February called Dynamic Product Ads (DPAs), which essentially represents the beginning of the end for the hundreds of ad […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Reed Barker, vice president of cable ad products at The Weather Company. Remember when you were a kid and you finally realized that there was no Santa Claus? There was a decision on the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Stocki, vice president of digital services at Experian Marketing Services. You won’t get fired for buying age and gender gross rating points (GRPs) at this year’s upfronts. But mark […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Thierry Cornet, partner portfolio manager at UM. The market is awash with mobile ad networks claiming to be specialists in geolocation and, more recently, device bridging. But pulling back the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tony Casson, senior director of ad tech products at sovrn. Advertising impressions are the means by which advertisers attribute value to people they hope to engage in ad campaigns. The […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Daren Trousdell, CEO at OneUp Sports. I recently had a discussion with a digital industry leader whose company aims to grow video’s scale and overall inventory levels to take advantage of rising demand. The part […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nanda Kishore, chief technology officer at ShareThis. When you’re an Olympic sprinter, the only thing that matters is speed. But when you’re an online advertiser, you need more than just […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bob Rupczynski, vice president of media, data and CRM at Kraft Foods Group. You can’t fool me. I see you there. You’re reading this on your phone in the middle of another NewFront (or […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at Dstillery. Earlier this week, I participated in the Five Boro Bike Tour, a 40-mile trek through the streets of New York. We rode […]
Starting in Q4, Reddit will test logged-in-only mode to protect its user engagement, improve ad targeting and keep AI from scraping its content.
DoorDash on Thursday confirmed the rumors and announced its intention to acquire Instacart at a $17 billion valuation.
Last week, a district court judge in New Mexico ordered Meta to pay $25 billion for misleading Facebook users about how it handled their data. Does it matter?
Google earned $127.6 billion in Q3, up 25% year over year, practically all of which came from ads. Yet advertising hardly came up during its earnings call on Wednesday evening.
Meta now scores every eligible ad for every impression at more than a billion ads per second, one of three ad ranking upgrades Meta announced on Wednesday.
The agency services group Marketbridge added to its portfolio on Tuesday by announcing its acquisition of Channel99, a B2B advertising and attribution tech company.
