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»marc grabowski

Interoperability: The Health of Your Marketing Stack Depends On It

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Grabowski, CEO at Iris Mobile. It recently dawned on me that the entire world would be dramatically improved if more global leaders had a marketing tech or automation background.... Continue reading »
by AdExchanger // June 24th, 2015 //
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Is It Time To Build An App?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Grabowski, CEO at Iris Mobile. Retailers need to build mobile phone applications. Users have shifted their digital time allocation to mobile devices, making an application the only way they... Continue reading »
by AdExchanger // March 3rd, 2015 //
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As Platforms Proliferate, Which Ones Are Worth It For Marketers?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Grabowski, CEO at Iris Mobile. The landscape, language and measurement of new channels have changed to a point where traditional display inputs are no longer king. We have traversed... Continue reading »
by AdExchanger // November 6th, 2014 //
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Brands Need To Move Past Groundhog Day

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Grabowski, entrepreneur-in-residence at Highland Capital Partners. In the movie “Groundhog Day,” Phil Connors, played by Bill Murray, meets his high school classmate, Ned Ryerson, over and over again while... Continue reading »
by AdExchanger // August 1st, 2014 //
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Facebook Ad Partner Nanigans Commits To SaaS, COO Marc Grabowski Departs

Changes are afoot at Nanigans, as the Facebook ad partner repositions to serve in-house marketers strictly on a software subscription basis. The company has stopped signing new managed services business and will focus on getting its self-serve platform into the hands of marketers in the ecommerce and app verticals. As part of this singular focus... Continue reading »
by Zach Rodgers // May 13th, 2014 //
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The One Question You Should Be Asking About Attribution

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Grabowski, chief operating officer at Nanigans. Attribution helps measure the events impacting a business, but it is much more important than measurement alone. An accurate attribution picture should allow... Continue reading »
by AdExchanger // October 4th, 2013 //
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Programmatic Buying: Moving From Outsourced To Self-Service

"Data Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Grabowski, chief operating officer at Nanigans. Ever since the first DSPs hung their shingles, the flood of venture-capital dollars into the Software-as-a-Service space has forced senior executives to... Continue reading »
by AdExchanger // July 30th, 2013 //
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I Like You, But Not In That Way

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Grabowski, Chief Operating Officer of Nanigans. A parade of limousines filled with elaborately dressed high-schoolers is a sure sign that prom season has arrived. The season evokes memories... Continue reading »
by AdExchanger // May 17th, 2013 //
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