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»chris o’hara

Today’s CMO Must Redefine Marketing And Identity

“Managing the Data" is a column about customer and audience data strategy written by longtime AdExchanger contributor Chris O'Hara. Today’s consumers are highly demanding. They expect curated movie recommendations from Netflix, one-click restaurant reservations from OpenTable, on-demand limousine service from Uber, limitless housing options from Airbnb and the world of commerce available 24/7 from Amazon... Continue reading »
by AdExchanger // October 16th, 2017 //
»
Provisioning: Data’s New Paradigm

“Managing the Data" is a column about customer and audience data strategy written by longtime AdExchanger contributor Chris O'Hara. The promise of “data is the new oil” has slowly come to fruition over the last five years. Connected devices are producing data at a Moore’s-law-like rate, and companies are building the artificial intelligence systems to... Continue reading »
by AdExchanger // September 26th, 2017 //
»
The Five Principles Of Modern Marketing

“Managing the Data" is a column about customer and audience data strategy written by longtime AdExchanger contributor Chris O'Hara. Every marketer and media company these days is trying to unlock the secret to personalization. Everyone wants to be the next Amazon, anticipating customer wants and desires and delivering real-time customization. Actually, everyone might need to... Continue reading »
by AdExchanger // August 7th, 2017 //
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How Ad Tech And Mar Tech Will Come Together (Or Not)

“Managing the Data" is a column about customer and audience data strategy written by longtime AdExchanger contributor Chris O'Hara. Gartner’s Marty Kihn recently made an argument that ad tech and mar tech would not come together, contrary to what he had predicted a few years ago. When Marty speaks about ad tech, people listen. Like... Continue reading »
by AdExchanger // May 9th, 2017 //
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Deepening The Data Lake: How Second-Party Data Increases AI For Enterprises

“Managing the Data" is a new column about customer and audience data strategy written by longtime AdExchanger contributor Chris O'Hara. I have been hearing a lot about data lakes lately. Progressive marketers and some large enterprise publishers have been breaking out of traditional data warehouses, mostly used to store structured data, and investing in infrastructure... Continue reading »
by AdExchanger // February 22nd, 2017 //
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The Era Of AI Will Be Ruled By UI

“Managing the Data" is a new column about customer and audience data strategy written by longtime AdExchanger contributor Chris O'Hara.  In 1960, the US Navy coined a design principle: Keep it simple, stupid. When it comes to advertising and marketing technology, we haven’t enjoyed a lot of “simple” over the last dozen years or so. In... Continue reading »
by AdExchanger // January 16th, 2017 //
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'Real-Time’ Marketing: Still Not Quite A Reality

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, vice president of global data strategy and agency lead at Krux. The term “real time” is bandied about in the ad technology space almost as heavily as the... Continue reading »
by AdExchanger // August 31st, 2016 //
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The Rise Of Addressable Video And Banner-Ad Bans

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Chris O’Hara, vice president of global data strategy and agency lead at Krux. As a longtime digital practitioner, I sometimes feel ashamed that I haven’t clicked on many banner ads in the last 10... Continue reading »
by AdExchanger // June 30th, 2016 //
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CX: The CFO’s New Best Friend

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, vice president of global data strategy and agency lead at Krux. Although it’s starting to become a well-worn aphorism, “data is the new oil” resonates more than ever.... Continue reading »
by AdExchanger // May 23rd, 2016 //
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DMPs Go Way Beyond Segmentation

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, vice president of global data strategy and agency lead at Krux. Any AdExchanger reader probably knows more about data management technology than the average Joe, but many probably... Continue reading »
by AdExchanger // April 27th, 2016 //
»
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