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»trueffect

With Data Becoming A Currency, Brands Need To Sharpen Their Analytics Skills

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Finn Faldi, CEO at Trueffect. Data has become the modern-day currency for brands to maintain a competitive advantage. As a result, brands have increasingly built entire infrastructures – a combination of... Continue reading »
by AdExchanger // May 27th, 2015 //
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First-Party Data Will Transform The Internet Of Things

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Finn Faldi, CEO at Trueffect.  The Internet of Things (IoT) exploded onto the tech scene last year and scored major attention at this year’s Consumer Electronics Show. The IoT market is huge,... Continue reading »
by AdExchanger // March 20th, 2015 //
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ROI Vs. ROAS: Which Is The Better Metric For Digital Advertisers?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Mayer, chief marketing officer at Trueffect. At a conference years ago, I heard Paul Ryan, Overture’s former chief technology officer, debate the benefits of optimizing to the return on... Continue reading »
by AdExchanger // February 13th, 2015 //
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As Big Data Moves In-House, Agencies Evolve

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Mayer, chief marketing officer at Trueffect. Smart enterprises nurture their best assets. Not surprisingly, data has recently taken the coveted second-place position behind companies’ most valuable asset: employees. Companies... Continue reading »
by AdExchanger // November 13th, 2014 //
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Facebook And Google Are Bringing Walled Gardens Back

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Mayer, chief marketing officer at Trueffect. Facebook’s ad platform, Atlas, recently relaunched with an entirely rewritten ad server platform, a newly redesigned user interface and the ability to target... Continue reading »
by AdExchanger // October 16th, 2014 //
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CPG Brands Should Target Customers Like Performance Marketers

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Mayer, chief marketing officer at Trueffect. A new trend is emerging among CPG brands. They’ve started dipping their toes in the “loyalty program” pool, similar to what performance advertisers... Continue reading »
by AdExchanger // September 10th, 2014 //
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Independence Drives Performance At Ancestry.com

Genealogy services company Ancestry.com caters to more than 2.7 million worldwide subscribers keen on discovering their family histories. Founded in 1983, the $586-million company has been digitizing and indexing historical records since 1996 and has a bevy of user-generated content created by its registered user base, including 60 million family trees and more than 6... Continue reading »
by Kelly Liyakasa // July 15th, 2014 //
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How Retargeting Can Jeopardize Revenue, Brand Trust And User Satisfaction

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Mayer, chief marketing officer at Trueffect. Retargeting is a great way to engage with consumers who have already demonstrated interest in your product or service and have entered the... Continue reading »
by AdExchanger // July 7th, 2014 //
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Transparency: The Display Advertising Buzzword We Only Think We Want

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Mayer, chief marketing officer at Trueffect. Advertisers in the display space have yearned for more transparency from vendors in recent years. This yearning has been amplified by the recent,... Continue reading »
by AdExchanger // June 13th, 2014 //
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TruEffect Eyes Direct Marketing In The Display World Says CEO Hill

Having built one of the early ad servers at Matchlogic, TruEffect CEO Ron Hill and his core team have deep experience in ad tech.  Among the fruits of those ad serving days were patents that Hill says have become the backbone of his company’s first-party advertising technology today. To be clear, TruEffect isn’t a young... Continue reading »
by John Ebbert // October 30th, 2012 //
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