“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Alex Magnin, chief revenue officer and partner at The Thought & Expression Co. For publishers, it’s obvious that direct sales generate the highest cost per thousand impressions (CPMs). It’s so obvious that we don’t […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Allen Mason, vice president of strategy at 84.51°. On a recent drive home, I wondered how data would define my family vs. the roughly 50 families that live in my […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Opher Kahane, co-founder and CEO at Origami Logic. Not too long ago, marketing circles were abuzz with the looming death of creative Don Draper-types. With the surge in programmatic advertising, […]
“On TV and Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Mark Keeney, vice president of marketing at Ritani. When startups pass that critical inflection point from proof of concept to the scaling phase, TV is not often thought of as a potential advertising channel. […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Peter Spande, chief revenue officer at Business Insider. The digital ad industry spent much of the past 10 years working on ways to improve its ability to target and isolate audiences online. We now […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Latham, CEO at Encore Media Metrics. First, here’s the good news: Mobile will be the freight train that drives the media industry. Now, the bad news: The lack of […]
Cox Media Group’s sell-side platform Videa is sinking more hooks into buy- and sell-side systems. Released earlier this year, Videa has since drummed up strategic partnerships with Gannett, Raycom and Media General on the local broadcaster side. That’s in addition to agency alliances with Carat and Amplifi and demand-side deals with Mediaocean and Videology. Now […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Phil Schraeder, chief operating officer and chief financial officer at GumGum. Being viewable and being seen are not the same. Yet today’s engagement measurement metrics do not take this key […]
Cox Media Group’s libertarian startup site Rare recently won a showdown with old media. After Steven Tyler released his country music video on “Good Morning America,” where it got some traction, Rare linked to the video and generated 10 times the impressions: It drove 2.5 million page views in 48 hours, with an average time spent […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Oleg Korenfeld, senior vice president of ad tech and platforms at Mediavest USA. It may sound simplistic, but what is the most expensive thing marketers pay for? It’s not the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dhawal Mujumdar, founder at AdsNative. The only way to create the ads of the future is by staying on top of emerging trends. Digital advertising needs to keep pace in […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Murphy, vice president of programmatic at RhythmOne. The challenge of developing impactful creative that can scale across the programmatic environment is one of the biggest limitations to wider adoption. […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Michael Kohn, vice president of platforms and marketing at ViewLift. The average American watched nearly four hours of over-the-top (OTT) content per week in 2014, a figure that is expected to nearly double this […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, research director at Gartner. Despite what you’ve heard, this is not the first generation to face the rush of disruption, crumbling institutions and fortunes made by mysterious engineers. […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Chris Stark, senior vice president of product marketing at Grapeshot. In theory, the promise of the programmatic wave sweeping digital advertising is to make buying more fluid. From the perspective of supply-side businesses, however, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Turner, chief commercial officer at Adbrain. The ability to specifically identify audiences online has proven to be a lucrative and effective prize for advertisers, publishers and the tech layer […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Berry, CEO at TripleLift. Every major ad exchange uses second-price auctions, yet almost no major ad exchange really uses second-price auctions. Sell-side platforms have created yield-enhancing technologies, such as […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Andrew Casale, president and CEO at Index Exchange. The economics of publishing have pushed media companies toward sensationalism to drive traffic and scale. Journalists are increasingly incentivized to produce stories that drive clicks at […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jose Cebrian, vice president and general manager of email and mobile messaging at Merkle. Data-driven marketing has multiple meanings. In the traditional definition, marketers use data to drive their decisions. […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bryan Noguchi, senior vice president and media director at R2C Group. Conventional wisdom and recent history suggest that targeting trumps context. But what if this is based on a false success metric? One of […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Todd Anderman, president of sales, marketing and operations at Thrillist. Everyone talks about branded content nowadays, such as custom, sponsored, native and native programmatic (talk about an oxymoron). The IAB even defined one of […]
TV ad delivery will become more addressable as more viewers stream video from set-top boxes and consume IP-based content. Although the addressable TV ad market is still only worth $300 million compared to linear TV’s $70 billion, cable operators and agencies agree that growing the addressable TV footprint will introduce more flexibility into the cross-platform […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gal Barnea, chief technology officer at Eyeview. Over the past few weeks we’ve seen a massive shift in the Flash and HTML5 balance as more Flash security flaws are exposed […]
Mobile gaming company Gameloft removed all ad networks from its apps last year and hired a direct sales team. The company sees its future in advertising revenue, not from users making in-app purchases. And that means taking control of what will be its primary source of revenue. Gameloft is one of the biggies in the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kirk McDonald, president at PubMatic. Many in the programmatic world shamelessly borrow strategies, tactics and even language from the world of finance. Some companies have “tickers” on their websites that […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mark Syal, joint managing director and director of media practice, EMEA, at Essence. Averages can hide a multitude of sins. As a media planner, you need to know that every […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Loren Hillberg, president and general manager at Thinknear by Telenav. Automotive marketing has long been organized into three well-established tiers, comprising a system that offers interesting lessons for other industries. […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Randy Cooke, vice president of programmatic TV at SpotXchange. If you’re in the TV business, you’re painfully aware of how quickly things are changing. Less than a decade ago, TV was its own self-contained […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Will Doherty, vice president of business development at Index Exchange. As part of its recent Artificial Intelligence work, Google has been having conversations with its machines. Human: What is the […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Mike Peralta, CEO at AudienceScience. Online publishers rely on Facebook and other social sharing channels to extend the distribution of their content. Social is essential for driving traffic, building exposure and incremental revenue. But […]
And that’s a wrap on Day One of upfronts 2026! AdExchanger Senior Editors Alyssa Boyle and Victoria McNally traversed the island of Manhattan on Monday to scope out upfront presentations by NBCUniversal, Fox and Amazon.
Viant’s modest growth story took a backseat to a far louder claim: that fed-up advertisers are finally ready to ditch the rigged economics of Big Tech’s walled gardens.
Amazon Ads expects this year’s television upfronts to be an outcomes-focused affair. That may explain why the company preempted its Monday evening presentation by announcing the launch of a new ad product called Dynamic TV Creative.
For companies like Shopify, Criteo and Instacart – and even for giants like Amazon and Walmart – figuring out if the agentic oasis is real or a mirage is their priority No. 1.
PubMatic has run more than 30 fully autonomous, end-to-end agentic campaigns through the SSP’s AgenticOS platform, in addition to more than 1,000 direct publisher deals.
TTD CEO Jeff Green laid out the DSP’s plan for winning in a new world of advertising that – AI aside – necessitates major changes in how marketers behave.
