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»Origami Logic

Origami Logic Raises $25 Million Series C Aimed At Upping The Pace Of Marketing

Origami Logic revealed Tuesday it had received $25 million in Series C funds, which it will use to more than double its teams across sales, engineering and marketing, said co-founder and CEO Opher Kahane. Origami Logic has an employee count in the lower double digits, though Kahane wouldn’t give an exact number. But clients like... Continue reading »
by James Hercher // September 29th, 2015 //
»
When Automation Isn’t The Answer

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Opher Kahane, co-founder and CEO at Origami Logic. Not too long ago, marketing circles were abuzz with the looming death of creative Don Draper-types. With the surge in programmatic advertising,... Continue reading »
by AdExchanger // August 17th, 2015 //
»
Startup Origami Logic Helps Brands Query Marketing Analytics Across Silos

After nine months of testing with beta clients such as Citi, Fox Sports and Visa, marketing intelligence software developer Origami Logic has launched a product that aims to help marketing organizations get a better handle on cross-channel performance. At the heart of the technology is a "Marketing Graph" search functionality, designed to let marketers query... Continue reading »
by Ericka Chickowski // May 28th, 2014 //
»
Startups Emerge To Unify Metrics, Normalize Data

This is the second in a series on what's still broken in the analytics space. Part one dealt with data ownership, part two will address technology and part three will focus on people and processes.  Even when data ownership issues are resolved between marketers and third-party agencies and service providers, the way in which it is... Continue reading »
by Ericka Chickowski // March 27th, 2014 //
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