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»Thrillist

With Group Nine Deal Closed, Vox Media Integrates Its Performance Marketing Solution

In order to gain access to performance advertising budgets (and prove out the power of publisher first-party data), Vox Media is relaunching Group Nine’s G9 Direct performance marketing solution under the new name VM Connect. The relaunch is also a milestone in Vox Media’s integration of Group Nine’s digital properties and tech stack following its… Continue reading »
by Anthony Vargas // June 1st, 2022 //
»
How Group Nine And Thrillist CEO Ben Lerer Steered A TV And Digital Media Marriage

Six months ago, Discovery Communications invested $100 million into Group Nine Media – a media rollup including Thrillist, NowThis, The Dodo and Discovery’s science and tech pub, Seeker. And it’s finally all starting to cohere. “We’ve stayed super heads-down and our NewFront was a really good excuse to give ourselves a deadline,” said Ben Lerer,… Continue reading »
by Kelly Liyakasa // May 16th, 2017 //
»
Discovery Tells Ad Buyers Its Product Is More Than Its Programming

Discovery Communications wants to prove out the value of its digital properties – both the ones they own and the ones where they’ve invested. “How do we create [intellectual property] on every device, not just linear?” said Discovery CEO and president David Zaslav during the media company’s Tuesday upfront. “As a cable channel, it’s all… Continue reading »
by Kelly Liyakasa // March 29th, 2017 //
»
How Thrillist Studied The Impact Of Its Biggest Branded Viral Hit

When Thrillist’s branded video of a fake grandpa weightlifting on Muscle Beach tallied more than 50 million Facebook views in 48 hours, it seemed to validate the pub’s 2015 decision to expand its editorial and sponsored video operations. But Thrillist CoLab, the branded content arm of Thrillist, wanted to test if the viral hit actually… Continue reading »
by Sarah Sluis // September 1st, 2016 //
»
Taking Content Beyond Its Awareness Roots

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Todd Anderman, president of sales, marketing and operations at Thrillist.  Everyone talks about branded content nowadays, such as custom, sponsored, native and native programmatic (talk about an oxymoron). The IAB even defined one of… Continue reading »
by AdExchanger // July 31st, 2015 //
»
Thrillist Brings In Digital Publishing Vet Anderman To Steer Native Ads, Mobile

Earlier this week, Thrillist Media Group, publisher of a young men’s local lifestyle guide network and e-commerce app, brought in digital ad sales vet Todd Anderman as the company’s president of sales, marketing and operations. Most recently the chief media and revenue officer of mobile ad targeter Jumptap, Anderman spent much of the past decade… Continue reading »
by David Kaplan // January 11th, 2013 //
»
Thrillist Tightens Connection Between Content, Commerce and Data

More than at any other time, publishers are trying to solve the e-commerce riddle. Consider guy-focused Thrillist. The eight-year-old lifestyle media company’s properties include its namesake e-newsletter and mobile app, a local deals provider called Thrillist Rewards, and shopping recommender JackThreads. CEO Ben Lerer spoke to AdExchanger about the way editorial and shopping curation fit together as Thrillist prepares to roll out… Continue reading »
by David Kaplan // September 26th, 2012 //
»
Group Commerce Marries Premium Publishers With ‘E-Tailing’

On one end of the online revenue spectrum, there’s advertising, which runs the gamut from direct response (primarily) to traditional, branding-style “premium campaigns” (to a lesser extent). At the other end is e-commerce. Content companies have been playing catch up on both fronts, even as the two revenue streams require very different strategies. Former Google… Continue reading »
by David Kaplan // September 7th, 2012 //
»
 

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