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»thinknear

Wearables May Yield A Flood Of ‘Emotional’ Data

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Loren Hillberg, president and general manager at Thinknear by Telenav. Location data from smartphones has fundamentally reshaped marketers’ ability to understand and target consumers. Now wearables promise to unleash a... Continue reading »
by AdExchanger // September 3rd, 2015 //
»
Automotive Brands Offer Early Road Map For Location-Based Marketing

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Loren Hillberg, president and general manager at Thinknear by Telenav. Automotive marketing has long been organized into three well-established tiers, comprising a system that offers interesting lessons for other industries.... Continue reading »
by AdExchanger // July 27th, 2015 //
»
Sense360 Bets On Mobile Sensor Data, Snags $2.8 Million In Seed Cash

Most mobile devices have 14 or more sensors – and they’re all continually gathering mountains of raw sensory information. Eli Portnoy, the founder and former CEO of Telenav-owned Thinknear, has a new venture on the horizon that intends to help make that data accessible to app developers. That’s the idea behind Sense360, which raised $2.75... Continue reading »
by Allison Schiff // January 15th, 2015 //
»
Location-Based Ad Network Thinknear Snags A New CEO From Within

In the two years since GPS solutions provider Telenav acquired hyperlocal ad platform Thinknear, there’s been minimal technology integration between the two companies. But that’s all part of the strategic plan, Telenav vet Loren Hillberg told AdExchanger. Hillberg, who most recently served as VP and general counsel at Telenav, a public company, announced Tuesday that... Continue reading »
by Allison Schiff // October 14th, 2014 //
»
Apple’s Barometer: Designed For Fitness, But More Valuable For Advertising?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eli Portnoy, president at Thinknear by Telenav. When Apple announced two new sizes for the iPhone, plus the long-awaited Apple Watch, two weeks ago, the focus of the day was... Continue reading »
by AdExchanger // September 22nd, 2014 //
»
Even Household Brands Need Accurate Data And Targeting

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eli Portnoy, president at Thinknear by Telenav. Much has been written about the things marketers should consider when rolling out a digital ad campaign. Some brands and products, such as... Continue reading »
by AdExchanger // September 4th, 2014 //
»
Vacation Nation: Marketing to Summer Travelers

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eli Portnoy, president at Thinknear by Telenav. Summer. It’s a magical time of year when it’s a little easier to get away from work for a stress-free vacation. And no... Continue reading »
by AdExchanger // August 1st, 2014 //
»
Wanted: An Ad Tech Rosetta Stone

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eli Portnoy, general manager at Thinknear. There is a remarkable lack of symmetry in a traditional ad tech and ad buyer relationship. The ad tech company’s technology is invisible to... Continue reading »
by AdExchanger // May 28th, 2014 //
»
Thinknear Rolls Out Location Score, Highlights Accuracy Issues In Location Marketing

Location-based ad network Thinknear (a division of Telenav) on Monday unveiled its Location Score to help advertisers gauge the accuracy of location data. The Location Score is a 100-point scale (100 being most accurate) that helps marketers understand the quality of location data used in their campaigns. The technology uses Thinknear’s platform to quantify the... Continue reading »
by Judith Aquino // May 19th, 2014 //
»
Localizing The Message Makes Brands Relevant

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eli Portnoy, general manager at Thinknear. Advertisers at national brands tend to think of location as a targeting tool. If they need to reach people in Los Angeles, for example,... Continue reading »
by AdExchanger // April 28th, 2014 //
»
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