OPINION: Data-Driven Thinking
Rising Above The Average: The Economics Of Performance Media Planning
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mark Syal, joint managing director and director of media practice, EMEA, at Essence. Averages can hide a multitude of sins. As a media planner, you need to know that every […]