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»eyeview

Video Buyers Blur The Lines Between Brand And Performance

The Williams-Sonoma home decor brand West Elm is piloting a new retargeting model that personalizes video ads to its known customers. “Traditionally, we haven’t done any TV advertising, which involves a lot of fuzzy math, at all,” said Luke Chatelaine, VP of innovation for West Elm, at Beet.tv and Eyeview’s TV leadership summit on Thursday. “We... Continue reading »
by Kelly Liyakasa // March 10th, 2017 //
»
The Crisis Of Trust: Russian Hackers And Video Advertising’s Battle Against Bots

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Gabi Peles, chief operating officer at Eyeview. Right before the holidays the advertising industry was rocked by the revelation that Russian cyberforgers have been waging an unprecedentedly large and sophisticated campaign. These hackers tricked... Continue reading »
by AdExchanger // January 26th, 2017 //
»
Rich Media Could Be The Hardest Hit In The Flash Fallout

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gal Barnea, chief technology officer at Eyeview. Over the past few weeks we’ve seen a massive shift in the Flash and HTML5 balance as more Flash security flaws are exposed... Continue reading »
by AdExchanger // July 30th, 2015 //
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Focus On Relevancy, Not Reach

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nicole Monteleone, director of analytics, modeling and business intelligence at Eyeview. All brands with the basics of a modern marketing plan know an audience that “works” for them. It’s usually... Continue reading »
by AdExchanger // September 25th, 2014 //
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Video Ad Targeter EyeView Plans For US Expansion, Waits For Programmatic TV

Personalized video ad targeter and distributor EyeView raised an $8.1 million third round this past week to build out its US presence in the Midwest. The company is planning on opening offices in Chicago and Detroit to strengthen ties to ad agencies, as well as fast food and auto marketers. The five-year-old company, which started... Continue reading »
by David Kaplan // August 5th, 2013 //
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Most Online Ad Spending Is ‘Guaranteed,' But Efficiency Tools Still Too Tilted Toward Remnant

James Beriker has led two companies that ultimately became big acquisitions in the digital ad space. The first was Efficient Frontier, which was one of the pioneers of search and social media marketing. It was sold to Adobe in a deal completed this past January. About two years prior to that sale, Beriker had already... Continue reading »
by David Kaplan // October 16th, 2012 //
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