ARCHIVE FOR:

James Murphy

  • OPINION: Data-Driven Thinking

    Standardization And Imagination Can End Programmatic’s Creative Wasteland

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Murphy, vice president of programmatic at RhythmOne. The challenge of developing impactful creative that can scale across the programmatic environment is one of the biggest limitations to wider adoption. […]

  • OPINION: The Sell Sider

    Publishers Can Help Programmatic Democratize The Video Media Economy

    BY AdExchanger//

    “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by James Murphy, vice president of programmatic at RhythmOne. The only way programmatic will ever truly take off is if premium publishers come to the table with their entire video media inventory available for monetization. […]