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»peter spande

For Successful Publishers And Their Ads, Small Will Be The Next Big Thing

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Peter Spande, chief revenue officer at Business Insider. The hits keep coming. Publishers must contend with so many threats that they all feel existential. The list is long but a handful of very real... Continue reading »
by AdExchanger // October 2nd, 2015 //
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Publishers Can Help Creative Catch Up With Targeting

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Peter Spande, chief revenue officer at Business Insider. The digital ad industry spent much of the past 10 years working on ways to improve its ability to target and isolate audiences online. We now... Continue reading »
by AdExchanger // August 14th, 2015 //
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Publishers: Generate Premiums, Instead Of Just Using The ‘Premium’ Label

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Peter Spande, chief revenue officer at Business Insider. The advertising industry loves the term “premium.” Every supply-side platform (SSP) claims to possess the most premium publishers, while every media company will, when given the... Continue reading »
by AdExchanger // May 29th, 2015 //
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The Future-Proof Salesperson

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Peter Spande, chief revenue officer at Business Insider. While we love stories of disruption in business, actual disruption of your personal life and work is a lot less fun. At this moment, any advertising... Continue reading »
by AdExchanger // April 24th, 2015 //
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Publishers: Are You Ready For Millenials?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Peter Spande, chief revenue officer at Business Insider. Read any trade publication and you’ll see an onslaught of coverage about how millennials engage with brands. According to the steady drumbeat of coverage, this generation... Continue reading »
by AdExchanger // March 13th, 2015 //
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The Barbell Strategy, Revisited

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Peter Spande, chief revenue officer at Business Insider. Two years ago, Tim Armstrong co-opted the expression “barbell strategy” to describe AOL’s approach to balancing programmatic with direct sales. On one side of the barbell... Continue reading »
by AdExchanger // January 30th, 2015 //
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No, The Banner Ad Isn’t Dead

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Peter Spande, chief revenue officer at Business Insider. Back in September, ahead of the banner ad’s 20th birthday, Mediasmith’s Marcus Pratt opined on its uncertain future and proclaimed that it has long passed its... Continue reading »
by AdExchanger // December 23rd, 2014 //
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Eliminate The Word “Remnant” From Your Yield Strategy

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Peter Spande, chief revenue officer at Business Insider. I want to get out ahead of all the year-end stories about resolutions and predictions. If you are in charge of yield for a publisher and... Continue reading »
by AdExchanger // November 5th, 2014 //
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Programmatic Native: What Happens When Two Buzzwords Collide?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Peter Spande, chief revenue officer at Business Insider. Many publishers see their programmatic and native advertising as two very different ends in their yield spectrum. Whether called the barbell or the see-saw strategy, the... Continue reading »
by AdExchanger // September 24th, 2014 //
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