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»steve latham

The Dark Side Of Mobile

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Latham, CEO at Encore Media Metrics. First, here’s the good news: Mobile will be the freight train that drives the media industry. Now, the bad news: The lack of... Continue reading »
by AdExchanger // August 14th, 2015 //
»
The Problem With Attribution

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Latham, CEO at Encore Media Metrics. In recent months we’ve heard some noise about the problems with using multitouch attribution to measure and optimize ad spend. Some claim attribution... Continue reading »
by AdExchanger // July 17th, 2015 //
»

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