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»Loren Hillberg

Wearables May Yield A Flood Of ‘Emotional’ Data

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Loren Hillberg, president and general manager at Thinknear by Telenav. Location data from smartphones has fundamentally reshaped marketers’ ability to understand and target consumers. Now wearables promise to unleash a... Continue reading »

by AdExchanger // September 3rd, 2015 //
»
Automotive Brands Offer Early Road Map For Location-Based Marketing

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Loren Hillberg, president and general manager at Thinknear by Telenav. Automotive marketing has long been organized into three well-established tiers, comprising a system that offers interesting lessons for other industries.... Continue reading »

by AdExchanger // July 27th, 2015 //
»
Location-Based Ad Network Thinknear Snags A New CEO From Within

In the two years since GPS solutions provider Telenav acquired hyperlocal ad platform Thinknear, there’s been minimal technology integration between the two companies. But that’s all part of the strategic plan, Telenav vet Loren Hillberg told AdExchanger. Hillberg, who most recently served as VP and general counsel at Telenav, a public company, announced Tuesday that... Continue reading »

by Allison Schiff // October 14th, 2014 //
»
 

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