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»Mark Keeney

Programmatic TV: An Effective Medium For Driving Acquisition At A Startup

"On TV and Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Mark Keeney, vice president of marketing at Ritani. When startups pass that critical inflection point from proof of concept to the scaling phase, TV is not often thought of as a potential advertising channel.... Continue reading »
by AdExchanger // August 17th, 2015 //
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