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»encore media metrics

Flashtalking Acquires Encore, Adds Attribution Services To Its Offering

The ad server Flashtalking added attribution analytics to its platform Tuesday with the acquisition of Encore Media Metrics. The terms of the deal and valuation were not disclosed. "We think there’s a real opportunity in the market by bringing together in a bundle all the options for online advertising programs,” said Flashtalking CEO John Nardone.... Continue reading »
by James Hercher // January 12th, 2016 //
»
The Dark Side Of Mobile

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Latham, CEO at Encore Media Metrics. First, here’s the good news: Mobile will be the freight train that drives the media industry. Now, the bad news: The lack of... Continue reading »
by AdExchanger // August 14th, 2015 //
»
For Attribution Firms, Mobile Needs To Get Moving

The executives in this story will appear at AdExchanger's Omni.Digital conference on Sept. 10, an event designed to educate marketers on advanced solutions for building seamless cross-channel brand experiences. It’s still unclear how effective mobile advertising can be, despite its explosive growth. For instance, mobile passed desktop in terms of user content consumption in early 2014, but still... Continue reading »
by James Hercher // August 12th, 2015 //
»
The Problem With Attribution

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Latham, CEO at Encore Media Metrics. In recent months we’ve heard some noise about the problems with using multitouch attribution to measure and optimize ad spend. Some claim attribution... Continue reading »
by AdExchanger // July 17th, 2015 //
»
One Year After Acquisitions, Attribution Gets A Second Wind

As more brands introduce attribution technology – or push their agencies to do the same – basic models and applications on the vendor side are expanding. Initial players in the space, such as Adometry and Visual IQ, still focus on enterprise clients. Meanwhile, a newer breed of attribution tech is aiming more for a white-label... Continue reading »
by James Hercher // June 8th, 2015 //
»
 

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