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paul turner

  • Identity-Powered Tech May Determine The Future Of Marketing

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Turner, chief commercial officer at Adbrain. The ability to specifically identify audiences online has proven to be a lucrative and effective prize for advertisers, publishers and the tech layer […]

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  • An Agency And Ad Tech Lesson In Mutualism

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Turner, head of international at Adaptly. For a long time it’s felt as though the traditional digital agency and ad-tech vendor model has been strained. The major driving force […]