AdsNative added $8.5 million in Series A funding to its war chest on Thursday as it moves to offer an alternative to the market’s dominant ad server. AdsNative’s solution combines a native, mobile-optimized ad server with the option to add on a yield optimizer and exchange. By solving for publisher problems capturing mobile and native […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dhawal Mujumdar, founder at AdsNative. The only way to create the ads of the future is by staying on top of emerging trends. Digital advertising needs to keep pace in […]
Visible Measures has forged a number of supply-side integrations with AdsNative, TripleLift and DistroScale, adding “thousands” of publisher supply sources as a result of the deal, revealed Friday. These partnerships build on the recent rollout of Fabric, a demand-side platform (DSP) designed to place native ads, used first by Publicis Groupe’s media buying unit VivaKi. The DSP is primarily […]
Supply-side platform (SSP) AdsNative received Thursday a $2 million injection of funding led by Interwest Partners, raising about $750K in convertible debt prior to this series. The company also released a mechanism called Mediation/SSP, designed to maximize publisher fill rates for in-stream native ads. AdsNative will devote the majority of the funds to getting more publishers […]
