AdsNative already has traction, with about 4 billion ad requests a month flowing through the platform, Polisetti said. So far, revenue this year has tripled the total for 2014.
Besides attracting more clients to its ad server, AdsNative will expand its presence in Asia. It also plans to “double down on mobile,” Polisetti said, with a goal to increase the platform’s presence on mobile. Right now, it’s on the cusp, with mobile accounting for 45% usage and rest coming from desktop.
Eventually, though, it may expand to serve native ad experiences everywhere.
“Publishers are all becoming multichannel,” Polisetti said. “Content lives not just on the dot-com, but on Snapchat, Facebook Instant Articles and Apple News.”
Down the road, AdsNative will expand its capabilities to serve ads on these outside experiences.
“The future of ad serving,” he said, “will be about the seamless integration of content and advertising.”
Enjoying this content?
Sign up to be an AdExchanger Member today and get unlimited access to articles like this, plus proprietary data and research, conference discounts, on-demand access to event content, and more!