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»Randy Cooke

When The Dust Settles In TV

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Randy Cooke, vice president of programmatic TV at SpotX. In media, our past is dominated by the ongoing discussions of our future. From the moment the first TiVo shipped around the turn of the... Continue reading »
by AdExchanger // August 14th, 2017 //
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On Disruption And Destabilization In TV

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Randy Cooke, vice president of programmatic TV at SpotX. Disruption is a norm of the modern world, a predicate of evolution that exists within every industry. Just a century ago, Henry Ford quipped that if... Continue reading »
by AdExchanger // February 13th, 2017 //
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The Improbable Economics Of Linear TV Addressability

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Randy Cooke, vice president of programmatic TV at SpotX. It’s not uncommon to hear conference panelists wax quixotic about how linear TV addressability will imminently become the standard of campaign fulfillment in the United... Continue reading »
by AdExchanger // September 26th, 2016 //
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How The iPhone Changed TV

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Randy Cooke, vice president of programmatic TV at SpotX. June will mark the ninth year since the release of the iPhone. Almost a decade since its debut, the disruption ushered in by Apple’s visionary... Continue reading »
by AdExchanger // March 28th, 2016 //
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The Future Of TV And Lessons From 1996

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Randy Cooke, vice president of programmatic TV at SpotXchange. If you’re in the TV business, you’re painfully aware of how quickly things are changing. Less than a decade ago, TV was its own self-contained... Continue reading »
by AdExchanger // July 27th, 2015 //
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Programmatic TV: Promises And Pain Points

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Randy Cooke, vice president of programmatic TV at SpotXchange. Television advertising has always been a relationship sell, but sometime during the late ’90s, technologies designed to streamline operations and facilitate... Continue reading »
by AdExchanger // February 23rd, 2015 //
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