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»Bryan Noguchi

The Trojan Horse In The Living Room

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Bryan Noguchi, media director at Caffelli. Between Cambridge Analytica and Facebook, the impending murky chaos of the General Data Protection Regulation (GDPR) and the random data breaches and straight-up malfeasance from any number of companies... Continue reading »
by AdExchanger // May 14th, 2018 //
»
Six-Second TV Ads: Little Ripples And The Potential Redemption Of Frequency

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Bryan Noguchi, media director at Caffelli. So, can I ask an open question about the six-second TV spot? I know both networks and advertisers have been playing with them over the past year, and I... Continue reading »
by AdExchanger // March 19th, 2018 //
»
Media Planning Without Fear In 2018

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bryan Noguchi, media director at Caffelli. Media people, what are we going to get out of 2018? What are the battles we’ll choose to engage in, and why? I really... Continue reading »
by AdExchanger // January 11th, 2018 //
»
Defining Reach In The Age Of Microtargeting

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Bryan Noguchi, an independent media and advertising consultant. I’ve been thinking a lot about the concept of reach recently. My background is mostly mid-sized to large ad and media agencies, so reach has largely... Continue reading »
by AdExchanger // August 24th, 2017 //
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The Collapse Of Reliability

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bryan Noguchi, senior vice president and media director at R2C Group. I don’t know about the rest of you, but I spend a lot of time these days looking for silver linings in every... Continue reading »
by AdExchanger // December 5th, 2016 //
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The Reality Of Augmenting Television

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bryan Noguchi, senior vice president and media director at R2C Group. If virtual reality (VR) and augmented reality (AR) aren’t in your video vocabulary yet, they probably should be. In my mind, these new... Continue reading »
by AdExchanger // August 11th, 2016 //
»
Chasing Cultural Relevance In The Age Of OTT

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bryan Noguchi, senior vice president and media director at R2C Group. In the late 1990s, when the internet was still relatively new, the “content is king” mantra was an overwhelming omnipresence that eventually fell... Continue reading »
by AdExchanger // July 11th, 2016 //
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Rovi, TiVo And The Future Of Addressability

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bryan Noguchi, senior vice president and media director at R2C Group. The recent acquisition of TiVo by the company Rovi triggered an odd memory for me. There was an off-leash beach near our apartment... Continue reading »
by AdExchanger // June 6th, 2016 //
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Is Television Ever Going To Improve?

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bryan Noguchi, senior vice president and media director at R2C Group. How will television improve over the next five years? It’s not a fair question, right? Improve for whom? Audiences? Networks? Advertisers? The reality... Continue reading »
by AdExchanger // May 5th, 2016 //
»
Programmatic TV Buying: The Difference Between What’s Said and What’s Heard

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bryan Noguchi, senior vice president and media director at R2C Group. I’ve been waiting patiently for a revolution in the media business and preparing for the inevitable shift to programmatic TV buying. It’s been... Continue reading »
by AdExchanger // April 7th, 2016 //
»
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